Over the years, we have conducted numerous usability tests for a variety of clients and partners. A question that consistently appears is: “How many users are enough for testing?” or “What is an adequate sample size?”. Long story short, a good baseline is 5 - 10...
UX Strategy & Planning
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Measuring UX Metrics, KPIs and Performances
KPIs (Key Performance Indicators) is a great starting point in understanding how your business measures success; this could be user numbers, retention, growth, revenue, etc. When it comes to measuring UX KPIs, we can look at metrics of quantitative data points in...
UX Roles beyond UI Designer: Interaction Designer, User Researcher, Product Manager
Do you know what exactly does a UX (User Experience) Designer or UX specialist do? If you think it is all about creating simple & visually appealing interface, this article is specially designed for you, which we will discuss on how UX in many ways can bring...