Netizen eXperience

Rooted in research, evolved for impact

Back in 2012, as the digital landscape in Asia was rapidly evolving, our founders Alvin, Wee Li and Danny saw how users' voice were often left behind. With a mission to help startups and enterprises truly understand their audience, they launched Netizen Testing as the region’s first crowdsourced user testing platform.

That foundation led to our evolution into Netizen eXperience, where we now apply that rigorous user-first mindset to design, develop, and optimize entire digital ecosystems.

Netizen eXperience now stands as the premier end-to-end digital solutions partner for Southeast Asia

years in business

Areas of expertise:

UX Research

Analytics & Optimisation

Web & App Development

Strategy & Planning

UX/UI Design

8,000+

Participants interacted

120+

Journeys designed

50+

Products deployed

300+

Client projects successfully delivered

40+

team members

Based in Malaysia, but
solving digital puzzles all across

Asia

What lies at the heart of our work

We exist to humanize technology, creating “win-win” digital experiences to achieve your business goals while meeting users’ need.

Meet the experts turning our vision into reality

Alvin Chai

Co Founder

Alvin empowers enterprise teams to build user-friendly products and automate workflows for efficiency. He loves smart strategy almost as much as he loves experimental food projects.

Wee Li

Co Founder, Managing Director

As an engineer who started his career in a multinational firm, Wee Li has led enterprise consultancy since founding the firm in 2012. He balances client success with company building, scaling his team from under 5 to nearly 50 people today.

Ir. Dr. Danny Ng

Co Founder, Technology Director

Danny is a robotics engineer and researcher with a lifelong passion for coding. Beyond research, he enjoys testing new code, building autonomous systems, and bridging the gap between academic research and real-world industry applications.

Selina Lai

Executive Director

Guided by curiosity and empathy, Selina provides meticulous research and a keen eye for design to improve the user experience. Outside of work, she’s a music lover who closely follows her favourite artists.

Xiao Yan

Lead UX Consultant

With a decade of UX experience and a background in Statistics, Xiao Yan turns user behaviour and digital data into useful business insights. She also stays active with strength training, though she’ll always have a soft spot for the Pooh bear!

Pradeep Singh

Lead UX Consultant

Pradeep leads design projects focused on data-driven iteration to create delightful, usable experiences. He specializes in information architecture, interaction design, and is passionate about user testing.

Poh Xiang

Lead Engineer

Engineer by trade, product builder by choice. Poh Xiang thrives on turning messy tech into elegant business solutions. He appreciates a clean codebase as much as a mind-bending movie twist, and ideally, only the latter involves a surprise.

Mike Wong

Lead Engineer

A professional software engineer, Mike brings years of development experience and sharp attention to detail to every project. He has helped various companies improve their user experience. Loves hiking, climbing, and travels.