Analytics & Optimization
What is NOT measured CANNOT be managed or improved
In the fast pace digital economy, important metrics need to be measured in order to understand how your customers actually interact with your product. It is important to understand the business goals so that the relevant tracking mechanism can be set up to monitor all in coming interaction data generated by the users.
Your customers interact with different touch points of your business such as websites, mobile apps, social media networks and physical stores. You will want to track all platforms and touch points to understand and optimize your customer experience to yield better sales and customer loyalty.
Our team regularly needs to deal with different types of data sources from web traffic analytics, customers’ complaint call logs, heat maps and etc. In order to make sense of these data to produce valuable insights for better conversion strategy, we also need good understanding of the human experience and behavioral science. You just cannot optimize your sales but creating a bad experience for your customers.
These user interaction and behavior data help businesses to make strategic decision more accurately. Our analytics team will also help you to balance the long term benefits and short term goals during your decision making process.
Our user researcher conducts in depth interview with users of the targeted demographic. Interviews allow us to understand deeply about the user’s pain point and their needs. In person interview usually takes an hour to complete with each user. These insights empower us to design a solution that will actually solve their problem rather than just looking pretty.
User Behaviour Analytics
Our user behaviour analytics focus on e-commerce platforms, online games, web applications. We capture usage pattern, navigational path, clicks to conversion, time spend and etc when the users are using your product. These data points allow us to extrapolate, predict and determine future trends. Our team takes a more human view of the data collected because user experience is not just about numbers, but also the behaviours and emotions. All data points are compiled and analyzed, whether by looking at what other products a customer have looked at before the purchase, or whether by looking at what they have purchased before. We connect individual data points to tell you not only what is happening, but also how and why it is happening.
Conversion Funnel Analytics & Sales Performance Tracking
We help many conventional businesses and their e-commerce platforms to track their performance. We will track their customers who go through either Internet advertising or search engines, navigating their e-commerce website and finally converting into a sale. The funnel is broken down into multiple steps and each step will be monitored closely for opportunity of optimization.
Social Media Analytics
Facebook, Twitter and many more social media networks are where your customers are posting their wishes and comments about your brand. This is also where you will be doing marketing campaigns to attract the customers. It is crucial we measure what people are saying about your brand, and also how effective is your marketing campaign on these social media networks. We can put in place the tracking mechanism and monitor the best performing campaigns and customer sentiments towards your product. Armed with these data, you will be able interact with your customers with the right message that address their concerns. These user data will also become a foundation for future social media strategy and benchmarking.
Cross Platform Analytics
As mobile device usage is increasing, tracking usage data for desktop is not enough. More so if you also have a mobile app for iOS and Android. You might also have a mobile website or smart watch app. These are all your customers facing touch points, and they all resides in different platforms. In order to get all these usage data, we will have to set up tracking mechanism for all platforms so that we can analyze them together for valuable insights.
Loading Speed Analysis & Browser Performance
Users leave your site when it does not load quickly. They are frustrated with slow loading pages. Loading speed is a key element in creating positive user experience and sale conversion. Our team helps you to test, track, and monitor your website loading speed to ensure it operates at peak efficiency. As your customers may be using different internet browsers (Firefox, Internet Explore, Chrome, Opera etc) to access your website or mobile website, it is crucial that your site is optimize to present the best possible experience for different browser.