UX Blog

Omnichannel user experience and UX strategies can be the deciding factor between you and your competitor. You may have a more affordable offering but if your customer values convenience over price, you won't be their first choice.

Colour psychology plays an important role, it is a key aspect in creating a suitable colour palette that brings digital design to life. There's a reason why McDonald's, KFC, Texas Chicken, Burger King, Carl's Jr and the like all favour the colours red and yellow. Think about it, aside from the common denominator of producing deliciously greasy food, they all share a similar colour palette of red and yellow.

In a previous article we wrote about colour psychology in user experience (UX), we looked at the colours of green and red, and how they signify proceed and stop respectively. It got us thinking about obeying the traffic lights when it comes to user experience and inspired the topic of this article.

Healthcare is more important than ever, it's the main concern on everyone's minds during the Covid-19 pandemic. And as with everything that involves users, user experience is vital. In this article, we will look at the healthcare UX challenges of 2021.

The human brain, 100 billion neurons firing with signals racing across trillions of synapses at 400 km per hour. The brain is a very powerful organ, exceptionally good at managing our daily lives, but at the same time with a powerful imagination, able to fill in the blanks we get from our eyes, ears and other senses. Which is why we see shapes or patterns in the clouds, or from splashes of water on the pavement.

Before we delve into the main topic looking at how a diary study can help to make your business smarter, let's first understand what a diary study is.

When Google announced an update back in July to bring Google Meet, Chat and Docs to the inbox environment, it was just a sneak peek of what's to come. Recently, Google has streamlined and incorporated all their productivity services together with the intention of making a single, complete experience called Google Workspace.

User experience—online or off—relies on one guiding star: consistency. Consistent user experience is one of the most widely recognized, yet also one of the most fragile, design principles.

Organizations usually progress through a series of stages following the evolution and maturity of their UX processes. The stages of Corporate UX Maturity are fairly universal, allowing the ability to match your organization to see what the next stage will likely be, and what needs to be done in order to progress to the next stage.

User experience (UX) is deeply linked to psychology, namely cognitive and behavioural psychology. A better understanding of the psychology behind your users' decisions can help to build more effective and engaging user experiences.

User testing is a fundamental core of the UX design process for a great and pleasant user experience. User testing provides critical insights in guiding and validating the design process, and with most things in life, conducting user testing takes time and patience.

Creating a delightful user experience isn't an easy task to achieve, whether you're new to UX or a seasoned professional that is in need of a refresher, these 12 UX principles will help guide you in designing a great user experience:

Remote user research has its own drawbacks, namely technical issues; audio or video not working, connection issues or things suddenly just fail and stop working.

Explore 9 actionable trust-building strategies for fintech products to build customer trust, boost loyalty, and win long-term users in a competitive market

As much as COVID-19 has created a surge of opportunities for the financial technology (fintech) industry. Like many other industries, the fintech industry has been affected, both positively and negatively. As a result, customer experience has also been affected accordingly. How has customer experience in fintech been affected by the pandemic? Here are 5 different ways how COVID-19 has affected the fintech industry and customer experience:

User experience (UX) is vital, offering customers a pleasant and positive user experience and incentivises them to be a returning customer. One of the ways of improving user experience is for businesses to incorporate design thinking into their product and services development.

Have you ever been on a website where you're looking for something, you click on a category but it's not there, so you try a different category. Nope, still can't find it. Most people will give up and leave if they visit a site and can't find what they are looking for.

As Artificial Intelligence (AI) feeds on more data, it grows larger and stronger. AI and machine-learning tools have become more accessible and more prevalent, and various companies are trying to develop innovative, AI-powered products and features to elevate the user experience of their products and services.

Fintech has been disrupting the banking industry by redefining new ways of banking as opposed to the old ways of traditional banking.

Remote Usability Testing has become more popular in 2020 due to the surge of remote work and remote user research.

Have you ever stopped to consider why websites are the way they are? You can go to Nike and Lazada, and somehow both websites, created by two very different teams, on two very different continents asking you two very different things will look eerily similar. Subconsciously, you already know where to click, where to type and where to search for where you want to get to. Have you ever thought about why that is? The answer can be found in real life. What are the unspoken ways that user experience (UX) is linked to real life?

Most people can’t differentiate how they feel about a brand from how they feel about the experiences they have with that brand, so in many situations, UX becomes the brand differentiator. It can be part of — or all of — the reason a customer chooses to engage with a company or its products.

We often say that speed is of the essence, and it seems that Google couldn't agree more. Google announced on May 28th 2020, that they have designed a new ranking algorithm that will judge websites based on user experience.

Have you ever taken a flight somewhere, landed, just to find out your check-in luggage didn't make it? And all you have to wear for your well-earned getaway are the clothes on your back. Or perhaps your flight home has been delayed and you had to pay for another night of accommodation unexpectedly?

We often say that speed is of the essence, and it seems that Google couldn't agree more. Google announced on May 28th 2020, that they have designed a new ranking algorithm that will judge websites based on user experience.

Fintech is a portmanteau of 'Finance' and 'Technology', financial technology has revolutionised the way we do our finances since the 1950s, continues to transform the financial services industry today, and will continue on as technology evolves.

During the design phase, one of the very first decisions to make is on the colour scheme for the UX. Putting aside the company's colour and branding guidelines, it's a decision between the light or dark side. What is Dark Mode UX? Is it really suitable for your business?

Getting the right respondents for your market research or user experience research (UXR) makes all the difference, and in South East Asian countries such as Singapore, Malaysia, Indonesia, Vietnam, Thailand, Hong Kong and Philippines, respondent recruitment can be quite a tricky task to accomplish. Having a good participant recruitment strategy helps you get more accurate insights.

It's vital to undertake user research before the design phase of any project so that proper informed decisions can be made.

Remote Moderated Usability Testing is a great way to get quick valuable insights without having to set up a full test lab or rent an expensive external testing facility. Even though it's a convenient way of conducting research, careful preparation must be done to reduce disruptions, maximize time, and keep the study consistent.

When the worldwide pandemic was announced by WHO, most countries started to close their borders and restrict the movement of their citizens to curb the spread of the virus. Southeast Asian countries such as Singapore, Malaysia, Indonesia, Vietnam, Thailand, Philippines took the same action as well.

UX and UI are interchangeably used so often that we think they mean the same thing. But there is a difference between these two terms: UX Design and UI Design. By understanding the difference between them, you will be able to build your product with the right design process. It is common for product managers, founders, CEOs, hiring managers to refer to design as ‘UX/UI design’ when these are 2 dissimilar work scope. This can be seen by the sheer amount of job posts looking for UX/UI designers.

With the continuous advancement of technology, there is a correlating increase in expectations and demands for user-friendly products and services. In order to meet these needs and to stay relevant, an online presence and investing in UX is more important than ever.

Your website is the face of your business, the very core of all your online marketing. You have poured out so many resources into leads generation, sales and marketing, customer engagement, all into your website. But somehow, it isn't working. Why isn't it working? Is it your design? Or is it the usability?

With the ever-increasing importance of digital products and services, user experience (UX) design has become the utmost priority. As a result, UX teams are an integral part of every successful business. The size of UX teams may vary for every business, but it's important to build the foundation of an enterprise UX team.

You may be a veteran or completely new to this and still trying to figure things out. One thing is sure: we're taking an active and deliberate move to living and working more remotely.

"No, they won't be able to find the button!""It's obvious enough to me! If I can find it, the users should be able to find it too!"

Do you know what exactly does a UX (User Experience) Designer or UX specialist do? If you think it is all about creating simple & visually appealing interface, this article is specially designed for you, which we will discuss on how UX in many ways can bring values to users & businesses.

If you are new to usability testing, you’re highly encouraged to read

Usability Testing (some prefer to call it User Testing or UX Testing) is a crucial element of UX (User Experience) design. As the name suggests, usability testing is a common technique used by usability professionals and UX practitioners to evaluate the usability of a product by testing it with real users.

JobStreet has grown to be one of Asia’s leading online employment platforms, with the vision of connecting businesses with talents throughout Asia. JobStreet is committed to continuously improving the values it provide to jobseekers and employers by constantly improving their platform to better match jobseekers to employers.

If you wish to create a user-centered product, no one shall escape from conducting user research to garner insight from their users. User testing and interview are some of the most common yet very effective method to collect useful feedback about your product.

With the rise of scams and frauds in the country, it is of the utmost importance that the public is able to access the latest information about these issues easily. As a reputable financial authority, the central bank of Malaysia (BNM:Bank Negara Malaysia) has been providing the essential tools needed to protect oneself from scams and to improve financial literacy.

People are always obsessed in keeping themselves up to date. This desire contributes to why so many of us are addicted and dependent on social media platforms. Any news or information could be spread almost instantaneously with the power of the internet now using news apps. However, you certainly can’t trust everything you read online, can you?

You understand your product more than anyone, if you already know what is the (real) problem, you probably know better than anyone else on how to fix it.  User Testing (or UX/Usability Testing) helps to uncover the problems of your product.

I bet some of you must be questioning “what is a Customer Journey Map?”, because I asked this question before too. Now, I am going to tell you that a Customer Journey Map (or Customer Experience Map) is basically known as a useful tool for an organization to have a clearer understanding towards their customer experience and make applicable and suitable improvement if needed. How? It is made by different kind of data that a company found from their customers, usability test and also by their team.

In 2009, Japan’s No. 1 clothing retailer, Uniqlo expanded their business into Southeast Asia by launching their first store in Singapore. The following year, they entered Malaysia with the largest store in South East Asia. At present, they have more than 20 stores in Malaysia and Singapore respectively.

Tech in Asia, one of leading online news sites that covers technology and startup news in Asia recently launched their mobile app on iOS platform. As most of our team in Netizen Testing are frequent readers of the site, we’re extremely excited about the launch.

Do You Have a Racist Website or Mobile App? Ouch! Is your site or mobile app built to cater users from different countries?

Malaysia will be the first in the world to have an online sale that is organized by the government.

Well known on providing the best user experience possible, the first thing that you will read on About Google page about their philosophy: #1: Focus on the user and all else will follow. Google recently updated their Android mobile browser with a major design overhaul, but how did it turn out to be a backlash?

So, are you in for something new or something totally out of the norm? Virgin America is the website you ought to give a try! You’d be surprised by the whole new booking experience.

Like every giant smartphone brands that are struggling hard to build ‘ecosystem’ by extending services (music streaming, cloud storage etc.) for their users, messenger apps are on similar routes to acquire and retain users as well. LINE is one of them that did it pretty well. They created a valuable app for users, and later converting them to pay.

Are you ready for one of the most anticipated marathon events in Malaysia? Standard Chartered KL Marathon announced on their official Facebook page that the registrations are open.

Handbags, shoes, skirts, dresses and tops; these are just some of the commodities that never seem to stop growing. Shopping malls across the country are teeming with them and they are fueling the growth of the e-commerce scene.

Last week, I attended the event HAPPY UX Design Conference 2013 in Taipei. It was indeed a great event that was collectively organized by the local UX community, UserXper, HPX Party and IXDA Taiwan.

Selling perishable items like milk and bread online is not an easy business. Websites like Tesco and Redmart are redefining how groceries can be sold online

Finally, Singapore, here I come! On 5th December 2013, I had the great opportunity to attend the “User Experience Singapore (UXSG) Meetup #7 – Experience Design through Senses”, held by the UXSG Community Group, at Microsoft Office Singapore.

Online shopping is becoming increasingly popular by the day. Many people browse through e-commerce websites and search engines to find and purchase necessities, products and accessories. Online shopping provides various benefits such as convenience, variety, time saving, and the ability to make discreet purchases.

As the polling date is closing in fast onto Malaysians, the daunting task of deciding which party to vote is prominent. We at Netizen Testing wished to find out how easy it is for voters to find out Barisan Nasional (BN) and Pakatan Rakyat (PR) stand on issues important to voters through respective party’s websites.