Accessibility
The Importance of Accessibility in UX Design

Imagine you’re trying to buy concert tickets on your phone, but the “Buy Now” button is too small to tap. Or you’re watching an important product demo video, but you’re on a noisy train and there are no captions. For millions of people, these kinds of barriers aren’t...

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Research for All? The Quiet Challenges of Democratizing Research

In today’s fast-paced and agile teams, democratizing research—allowing designers, product managers, and even marketers to run user studies—is becoming increasingly common. It’s often seen as a way to empower teams, speed up insights, and make user research more...

How We Ran UX Research with Malaysia’s Underserved Communities

When designing digital solutions for underserved communities who are often overlooked, research can’t be business as usual. It has to be human-first, humble, and grounded in reality. We partnered with Friendsuretech—a fintech innovator—on their mission to design...