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Accessibility

Why Seniors Struggle with Emergency SOS (and How We Can Fix It)

Sep 11, 2025 | Accessibility, Case Studies, UX Design

Emergency features are one of those things you hope you’ll never have to use, like a fire extinguisher or that flashlight buried somewhere in your car. You know it’s there, you know it’s important… but when the moment comes, will you actually be able to use it? ...

The Importance of Accessibility in UX Design

Jun 9, 2023 | Accessibility, UX Design

Imagine you’re trying to buy concert tickets on your phone, but the “Buy Now” button is too small to tap. Or you’re watching an important product demo video, but you’re on a noisy train and there are no captions. For millions of people, these kinds of barriers aren’t...

Super Apps, Super UX? Part 2: Building Trust, Safety and Relevance at Scale

Aug 21, 2025

You’ve set up your wallet, linked your card, and granted permissions. Then comes the call or SMS: “There’s a problem with your account.” A few taps later, your money is gone. In Southeast Asia’s super app landscape, seamlessness can be a double-edged sword; what feels...

Super Apps, Super UX? Part 1: Lessons in Modular App Architecture from SEA Powerhouse

Aug 14, 2025

You open an app in the morning to check your bills. Instead, you find yourself navigating a maze of promos, loans, and shopping tabs. Welcome to the double‑edged sword of the super app; more convenience, more complexity. What begins as a convenience promise can...

Research for All? The Quiet Challenges of Democratizing Research

Jul 17, 2025

In today’s fast-paced and agile teams, democratizing research—allowing designers, product managers, and even marketers to run user studies—is becoming increasingly common. It’s often seen as a way to empower teams, speed up insights, and make user research more...

How We Ran UX Research with Malaysia’s Underserved Communities

Jul 3, 2025

When designing digital solutions for underserved communities who are often overlooked, research can’t be business as usual. It has to be human-first, humble, and grounded in reality. We partnered with Friendsuretech—a fintech innovator—on their mission to design...

Creating Trust Online: How UX Research Helps Banks Win Skeptical Users in Southeast Asia

Jun 12, 2025

In 2025, digital banking in Southeast Asia is no longer an emerging concept, it’s a rapidly maturing ecosystem. And creating trust online is becoming just as critical as convenience for many fintech companies. With smartphone penetration soaring and fintech...