You open an app in the morning to check your bills. Instead, you find yourself navigating a maze of promos, loans, and shopping tabs. Welcome to the double‑edged sword of the super app; more convenience, more complexity. What begins as a convenience promise can...
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Recent Articles
Super Apps, Super UX? Part 1: Lessons in Modular App Architecture from SEA Powerhouse
Aug 14, 2025
You open an app in the morning to check your bills. Instead, you find yourself navigating a maze of promos, loans, and shopping tabs. Welcome to the double‑edged sword of the super app; more convenience, more complexity. What begins as a convenience promise can...
Research for All? The Quiet Challenges of Democratizing Research
Jul 17, 2025
In today’s fast-paced and agile teams, democratizing research—allowing designers, product managers, and even marketers to run user studies—is becoming increasingly common. It’s often seen as a way to empower teams, speed up insights, and make user research more...
How We Ran UX Research with Malaysia’s Underserved Communities
Jul 3, 2025
When designing digital solutions for underserved communities who are often overlooked, research can’t be business as usual. It has to be human-first, humble, and grounded in reality. We partnered with Friendsuretech—a fintech innovator—on their mission to design...
Creating Trust Online: How UX Research Helps Banks Win Skeptical Users in Southeast Asia
Jun 12, 2025
In 2025, digital banking in Southeast Asia is no longer an emerging concept, it’s a rapidly maturing ecosystem. And creating trust online is becoming just as critical as convenience for many fintech companies. With smartphone penetration soaring and fintech...
Storytelling with Data: Lessons from Election Night Visuals
May 29, 2025
We live in a world drowning in data, and the ability to turn that chaos into clarity has never been more valuable. Yet, let’s face it, storytelling with data—translating raw numbers into something people instantly grasp (and care about)—is one of the hardest parts of...