In today's digital age, user experience (UX) plays a pivotal role in shaping the success of products and services. To create exceptional user experiences, businesses must gain deep insights into their target audience's needs, preferences, and behaviours. UX design...
Most people expect any conversation about UX to focus on ease of use and usability. Unfortunately, this often leaves many user experience questions unattended to by web designers. For example, how does the product add value, and save time whilst providing a truly...
If you want to continue delivering meaningful experiences to your customers, you need to provide the best user experience (UX) possible. This is especially true now that customer behavior is rapidly changing and has even become more adaptive to digital platforms. In...
Over the years, we have conducted numerous usability tests for a variety of clients and partners. A question that consistently appears is: “How many users are enough for testing?” or “What is an adequate sample size?”. Long story short, a good baseline is 5 - 10...
KPIs (Key Performance Indicators) is a great starting point in understanding how your business measures success; this could be user numbers, retention, growth, revenue, etc. When it comes to measuring UX KPIs, we can look at metrics of quantitative data points in...
