You’ve set up your wallet, linked your card, and granted permissions. Then comes the call or SMS: “There’s a problem with your account.” A few taps later, your money is gone. In Southeast Asia’s super app landscape, seamlessness can be a double-edged sword; what feels...
Creating Trust Online: How UX Research Helps Banks Win Skeptical Users in Southeast Asia
In 2025, digital banking in Southeast Asia is no longer an emerging concept, it’s a rapidly maturing ecosystem. And creating trust online is becoming just as critical as convenience for many fintech companies. With smartphone penetration soaring and fintech...
How UX Research Is Reshaping Digital Banking Strategies in 2025
Imagine this: You urgently need to transfer money, but the banking app crashes mid-transaction. You restart it, but now you’re unsure—did the payment go through? Will you try again? For a moment, you feel a surge of panic. But take a deep breath and let’s zoom out for...
Fintech Web Development Best Practices
In today's exciting digital era, financial technology (Fintech) is playing a decisive role in revolutionising the financial services industry. As Fintech continues to reshape traditional banking and finance, developing robust and secure web platforms tailored to the...
How Can UX Design Benefit Fintech?
The financial technology (Fintech) industry is expeditiously growing, and with it, the demand for better and more fulfilling user experiences. This article seeks to share how Fintech companies that invest in UX design can reap a number of benefits, including increased...