Every touchpoint of a user contributes to the overall user experience (UX). In essence, the concept of UX transcends every sector that engages with users— even the healthcare industry. With the proliferation of digital transformation in healthcare, positive user...
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Recent Articles
Super Apps, Super UX? Part 2: Building Trust, Safety and Relevance at Scale
Aug 21, 2025
You’ve set up your wallet, linked your card, and granted permissions. Then comes the call or SMS: “There’s a problem with your account.” A few taps later, your money is gone. In Southeast Asia’s super app landscape, seamlessness can be a double-edged sword; what feels...
Super Apps, Super UX? Part 1: Lessons in Modular App Architecture from SEA Powerhouse
Aug 14, 2025
You open an app in the morning to check your bills. Instead, you find yourself navigating a maze of promos, loans, and shopping tabs. Welcome to the double‑edged sword of the super app; more convenience, more complexity. What begins as a convenience promise can...
Research for All? The Quiet Challenges of Democratizing Research
Jul 17, 2025
In today’s fast-paced and agile teams, democratizing research—allowing designers, product managers, and even marketers to run user studies—is becoming increasingly common. It’s often seen as a way to empower teams, speed up insights, and make user research more...
How We Ran UX Research with Malaysia’s Underserved Communities
Jul 3, 2025
When designing digital solutions for underserved communities who are often overlooked, research can’t be business as usual. It has to be human-first, humble, and grounded in reality. We partnered with Friendsuretech—a fintech innovator—on their mission to design...
Creating Trust Online: How UX Research Helps Banks Win Skeptical Users in Southeast Asia
Jun 12, 2025
In 2025, digital banking in Southeast Asia is no longer an emerging concept, it’s a rapidly maturing ecosystem. And creating trust online is becoming just as critical as convenience for many fintech companies. With smartphone penetration soaring and fintech...