User Experience (UX) includes the customer’s journey as they interact with a product/website. It includes various touchpoints experienced by the customer from their perspective.
UX design, encompasses the entire process- from acquiring a product to creating its design, branding, and usability testing before it reaches the customer’s hands.
UX designers work towards making the customer journey more meaningful and productive.
Check out our collection of user experience in-depth guides, informational blogs, tips, news and latest updates coming straight from the experts in the industry.
We are in the 21st century, where data analytics is one of the most popular terminologies and is used nonchalantly across industries. It is because a lot of decision-making has shifted from gut-based and impromptu to data-backed. It not only includes designing but...
Any business should aim to create products that people will love to use. To achieve this, it’s important to extensively understand customers’ problems, frustrations, and expectations. User experience has slowly transformed over the last decade from a customer-centric...
A great user experience is paramount to any mobile application. After all, nobody likes an application that is horrible to navigate, right? A deep understanding of one’s target audience is mission-critical to creating an exceptional user experience (UX). One...
Due to the proliferation of mobile devices, information available to humans keeps growing on a daily basis. The more data we have, the harder it is to sift through to find what you need. Fortunately, a well-thought-out information architecture (IA) can help users find...
User experience (UX) activities primarily revolve around enhancing user satisfaction by improving the usability and accessibility for users interacting with physical or digital products. These activities usually include user research, sketching, interaction...