We live in a world drowning in data, and the ability to turn that chaos into clarity has never been more valuable. Yet, let’s face it, storytelling with data—translating raw numbers into something people instantly grasp (and care about)—is one of the hardest parts of...
Imagine this: You urgently need to transfer money, but the banking app crashes mid-transaction. You restart it, but now you’re unsure—did the payment go through? Will you try again? For a moment, you feel a surge of panic. But take a deep breath and let’s zoom out for...
The rapid digitalisation across industries has made UX research more critical than ever. Poor usability can lead to serious consequences; whether it’s user frustration or losing revenue and trust in the company. But what happens when research itself becomes the...
Generative AI is transforming UX research, automating tasks like transcribing interviews, analyzing data, and personalizing contents. It's a big shift from the old, manual ways of working; enabling teams to work more efficiently. But as we embrace AI, we also need to...
Malaysia’s Fintech landscape is booming, surpassing even the banking sector. Fintech companies place a lot of importance and emphasis on creating the perfect digital experience design ensuring that their customers receive the best user experience (UX) possible. Only...
