Usability Testing

Qualitative Usability Testing Tips

Nov 30, 2023 | Usability Testing, User Acceptance Testing, User Research, User Testing, UX Testing

Usability testing is a crucial part of the UX design process that helps businesses understand how users interact with their products and identify areas for improvement. One effective approach to usability testing is qualitative testing, which focuses on gathering...

Usability Testing: How Many Test Users (Sample Size) Is Enough? [Updated in 2025]

Oct 6, 2021 | UX Strategy & Planning, Usability Testing, User Research, User Testing, UX Guide

Over the years, we have conducted numerous usability tests for a variety of clients and partners. A question that consistently appears is: “How many users are enough for testing?” or “What is an adequate sample size?”. Long story short, a good baseline is 5 - 10...

Super Apps, Super UX? Part 2: Building Trust, Safety and Relevance at Scale

Aug 21, 2025

You’ve set up your wallet, linked your card, and granted permissions. Then comes the call or SMS: “There’s a problem with your account.” A few taps later, your money is gone. In Southeast Asia’s super app landscape, seamlessness can be a double-edged sword; what feels...

Super Apps, Super UX? Part 1: Lessons in Modular App Architecture from SEA Powerhouse

Aug 14, 2025

You open an app in the morning to check your bills. Instead, you find yourself navigating a maze of promos, loans, and shopping tabs. Welcome to the double‑edged sword of the super app; more convenience, more complexity. What begins as a convenience promise can...

Research for All? The Quiet Challenges of Democratizing Research

Jul 17, 2025

In today’s fast-paced and agile teams, democratizing research—allowing designers, product managers, and even marketers to run user studies—is becoming increasingly common. It’s often seen as a way to empower teams, speed up insights, and make user research more...

How We Ran UX Research with Malaysia’s Underserved Communities

Jul 3, 2025

When designing digital solutions for underserved communities who are often overlooked, research can’t be business as usual. It has to be human-first, humble, and grounded in reality. We partnered with Friendsuretech—a fintech innovator—on their mission to design...

Creating Trust Online: How UX Research Helps Banks Win Skeptical Users in Southeast Asia

Jun 12, 2025

In 2025, digital banking in Southeast Asia is no longer an emerging concept, it’s a rapidly maturing ecosystem. And creating trust online is becoming just as critical as convenience for many fintech companies. With smartphone penetration soaring and fintech...