Are you a UX researcher or designer curious about using AI in your research workflow, but not sure where to begin, or wondering how others are really using it? Well, here’s a candid, behind-the-scenes look at how we’re using AI in UX projects in the form of a research...
Imagine this: You urgently need to transfer money, but the banking app crashes mid-transaction. You restart it, but now you’re unsure—did the payment go through? Will you try again? For a moment, you feel a surge of panic. But take a deep breath and let’s zoom out for...
The rapid digitalisation across industries has made UX research more critical than ever. Poor usability can lead to serious consequences; whether it’s user frustration or losing revenue and trust in the company. But what happens when research itself becomes the...
Generative AI is transforming UX research, automating tasks like transcribing interviews, analyzing data, and personalizing contents. It's a big shift from the old, manual ways of working; enabling teams to work more efficiently. But as we embrace AI, we also need to...
In today’s dynamic and fast-paced technology landscape, it’s exceedingly challenging to maintain UI/UX design consistency, especially with multiple teams working on the same product. Fortunately, in a manner akin to financial audits, UX audits allow design teams to...
