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Recent Articles
How to Conduct Usability Testing for Mobile Apps?
During usability testing, the moderator typically collect qualitative data like behavioural observations and participant comments. UX Researchers would also sometimes collect...
Field Studies vs Usability Testing: Which Is Better?
Usability is essentially the measurement of a product’s usefulness from the users’ perspective. In principle, usability can be segmented into three fundamental elements:...
Amazon’s Omnichannel User Experience: A Case Study
Omnichannel user experience is a series we have been diving into, more specifically, the importance of it and how to create an omnichannel user experience. With the rapid growth...
10 Usability Testing Tools to Try in 2022
Choosing an appropriate usability testing tool is vital to executing an effective user experience. Typically, the choice of tool depends on the type of usability testing method...
6 Types of Survey Respondents to Be Cautious About
A survey is essentially a research methodology employed to collect data from a predefined group of respondents to gain insights into specific topics of interest. For the most...