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What is Empathy Mapping?
Empathy is the psychological ability to emotionally relate to the feelings, experiences and thoughts of others. In the world of user experience (UX) design, an empathic...
Ecommerce UX Tips + Southeast Asian Case Studies
Entering 2021, the top e-commerce players in Southeast Asia are now: Shopee, Lazada, Tokopedia and The Gioi Di Dong. Not only do we now get to experience better product offerings...
The Importance of Accessibility in UX Design
Imagine you’re trying to buy concert tickets on your phone, but the “Buy Now” button is too small to tap. Or you’re watching an important product demo video, but you’re on a...
How Will AI Impact UX Design?
Technology is advancing at a fast rate, exemplified by the advent of artificial intelligence (AI) and machine learning algorithms that are evolving to understand and interpret...
UX Audit: All You Need To Know
In today’s dynamic and fast-paced technology landscape, it’s exceedingly challenging to maintain UI/UX design consistency, especially with multiple teams working on the same...