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UX Research Strategies + SEA Case Studies
In today's digital age, user experience (UX) plays a pivotal role in shaping the success of products and services. To create exceptional user experiences, businesses must gain...
The Role of ChatGPT in UX Research and Design: An Assistant, a Threat, or Both? (Part 2)
The impressive capabilities of ChatGPT, as detailed in our previous article, does not stop at assisting with UX research. Many UX designers have also begun to make use of ChatGPT...
The Role of ChatGPT in UX Research and Design: An Assistant, a Threat, or Both? (Part 1)
User experience (UX) research is an essential part of creating products that are intuitive, user-friendly, and meet the needs of target users. To this end, UX researchers strive...
How To Use Affinity Mapping For UX Research?
Sometimes, cross-functional UX teams are required to analyse substantial amounts of research data and synthesise their findings to achieve the desired user experience outcome....
What is a UX Case Study? (+5 examples)
UX designers should be able to articulate their ideas in a clear and concise manner. Creating a comprehensive UX case study for a UX design portfolio is one intuitive way to...