UX Blog – UX is our DNA 🧬
UX Research: Case Studies. Guides. Reviews. Tips. & More.
Featured Articles
UX Guide For Business In 2025
UX Design Conference Events in Asia (Updated: 2025)
Ecommerce UX Tips + Southeast Asian Case Studies
Recent Articles
The Role of User Needs Assessment in Creating User-Centred Designs
Creating user-centred design is vital in UX/UI development because it ensures that the end product is intuitive, and meets the needs and expectations of the target audience. In...
UX Research Strategies + SEA Case Studies
In today's digital age, user experience (UX) plays a pivotal role in shaping the success of products and services. To create exceptional user experiences, businesses must gain...
The Role of ChatGPT in UX Research and Design: An Assistant, a Threat, or Both? (Part 2)
The impressive capabilities of ChatGPT, as detailed in our previous article, does not stop at assisting with UX research. Many UX designers have also begun to make use of ChatGPT...
The Role of ChatGPT in UX Research and Design: An Assistant, a Threat, or Both? (Part 1)
User experience (UX) research is an essential part of creating products that are intuitive, user-friendly, and meet the needs of target users. To this end, UX researchers strive...
How To Use Affinity Mapping For UX Research?
Sometimes, cross-functional UX teams are required to analyse substantial amounts of research data and synthesise their findings to achieve the desired user experience outcome....