Data Analytics & Optimization
In the fast pace digital economy, important metrics need to be measured in order to understand how your customers actually interact with your product. It is important to understand the business goals so that the relevant tracking mechanism can be set up to monitor all in coming interaction data generated by the users.
Your customers interact with different touch points of your business such as websites, mobile apps, social media networks and physical stores. You will want to track all platforms and touch points to understand and optimize your customer experience to yield better sales and customer loyalty.
Our team regularly needs to deal with different types of data sources from web traffic analytics, customers’ complaint call logs, heat maps and etc. In order to make sense of these data to produce valuable insights for better conversion strategy, we also need good understanding of the human experience and behavioral science. You just cannot optimize your sales but creating a bad experience for your customers.
These user interaction and behavior data help businesses to make strategic decision more accurately. Our analytics team will also help you to balance the long term benefits and short term goals during your decision making process.
Our analytics service would include the software tool cost so you have one less thing to worry.
“What is NOT measured Cannot be managed or improved”
Our Analytics & Optimization Services
User Behaviour Analytics
Conversation Funnel Analytics & Sales Performance Tracking
Heatmap for User Behavior
Complementing the use of digital analytics tools such as Google Analytics and Adobe Analytics, heatmaps make it easy to see how people interact with website pages visually — especially how they move their mouse around the screen and what items they click on, scroll through, or forget about — which aids decision in site optimization and improving the user experience (UX). Our heatmap service includes setting up heatmap monitoring software, analysis, reporting and recommendation.
Social Media Analytics
Cross Platform Analytics
Loading Speed Analysis & Browser Performance
Users leave your site when it does not load quickly. They are frustrated with slow loading pages. Loading speed is a key element in creating positive user experience and sale conversion. Our team helps you to test, track, and monitor your website loading speed to ensure it operates at peak efficiency.
As your customers may be using different internet browsers (Firefox, Internet Explore, Chrome, Opera etc) to access your website or mobile website, it is crucial that your site is optimize to present the best possible experience for different browser.