What is User Research?
Our UX research solutions are designed to help you provide value to your customers by meeting their users’ expectations.
At the early stages of a project, we conduct UX research to understand the problem we are helping to solve, the user pain points, the market that the solution will be operating in.
Additionally, UX audits are conducted to evaluate a product’s usability and how people interact with it.
“Good design only comes when it is informed by good research.”
Why is UX research important to improve your product?
Understand customer needs
Create what matters
Our UX consultants
Our UX research consultants speak multiple languages such as English, Mandarin Chinese (China, Taiwan), Bahasa (Indonesia, Malaysia), Cantonese (Hong Kong). This allows us to help our clients to understand their target demographic, make an informed decision and design the right product. We’ve conducted cross border studies in Thailand, China, Philippines, Malaysia, Indonesia, Singapore, Vietnam, Hong Kong, Taiwan, Australia and New Zealand. We make use of tools like real-time interviews, surveys, building information architecture/navigation hierarchies, diary studies, research, and reviews to gather user insights and customer journeys.
Our User Research Services
Persona / Customer Journey Map
Card Sorting (Information Architecture)
We study how users group similar information together in order to build an intuitive navigation menu and information architecture. We put the users through testing different navigation structure to see which performs better.
In-the-field Research & Observations
Task modelling helps to define how our system or website should perform in order to reach the user’s goals. We build the task model of your product based on the user requirements that we got from user interview, research and user testing. For example, it is quite common for users to make adjustment of their online shopping cart. This adjustment action may take one step or multiple steps depending on the complexity of the purchase. The user may also go back and forth on the purchase decision. Our task models show the business stakeholders what their system will need to do support the users through these steps (be it building a feature like wish list or to do list).
FAQ on User Research
What UX research techniques are used by Netizen Experience?
How do you provide UX research reports?
How long will you take to conduct UX research on my product?
How much does UX research with Netizen Experience cost?
What results can I expect from outsourcing UX research?
- Increased conversion rates
- Customer satisfaction
- Higher sign ups
- Brand loyalty
- Reduced customer complaints and customer service calls
- Optimise the overall production cost
- Provide valuable long term insights into your users