End to End User Research Services in Philippines
Observing, understanding & solving user pain points
“Good design only comes when it is informed by good research.”
At Netizen Experience, we are intricately connected to the diverse and dynamic Filipino market. Our team is well-versed in the cultural, linguistic, and technological aspects of the country, ensuring that our insights are both genuine and actionable.
Tailored Research Methods
Cross-Border Studies in Asia
Analytics and Optimisation
Need User Research Services in the Philippines?
Importance of User Research in the Philippines
Our UX Research Consultants for the Philippines
At Netizen Experience, our user research consultants bring a wealth of experience, offering insights across various industries in the Filipino market. With expertise in Filipino and English, we ensure that our research is comprehensive and resonates with a broad audience.
We utilise the latest tools and methodologies to deliver insights that are both innovative and actionable.
Our User Research Services in the Philippines
In-person interview usually takes an hour to complete with each user.
These insights empower us to design a solution that will actually solve their problem rather than just looking pretty.
We will review different areas of your system ranging from navigation, how information is organized and presented, whether users can complete the key tasks easily.
It does not stop there, we will also suggest fast, low cost ways to improve your system usability.
Persona / Customer Journey Map
Personas help to put a face and name to represent the collective needs of your users. Persona helps to keep design focus on the needs of the users.
Card Sorting (Information Architecture)
We put the users through testing different navigation structure to see which performs better.
In-the-field Research & Observations
Sometimes, there is just no other way to do it such as testing a new in-car navigation design or setting up in-home broadband TV service.
This allows us to understand the natural behavior of the users and provides very good insights for UX strategy planning.
For example, it is quite common for users to make adjustment of their online shopping cart. This adjustment action may take one step or multiple steps depending on the complexity of the purchase.
The user may also go back and forth on the purchase decision.
Our task models show the business stakeholders what their system will need to do support the users through these steps (be it building a feature like wish list or to do list).
Focus Group / User Workshop
Survey is great if you don’t know much about your users. It can help to benchmark your user satisfaction before and after a redesign. Survey provide the most useful insights when use together with user interview and also user testing.
This can be performed on a current website, a prototype, or even a wireframe.