End to End User Research Services in Philippines

Observing, understanding & solving user pain points

“Good design only comes when it is informed by good research.”

At Netizen eXperience, we are intricately connected to the diverse and dynamic Filipino market. Our team is well-versed in the cultural and technological aspects of the country, ensuring that our insights are both genuine and actionable.

Tailored Research Methods

We deploy research tools and methodologies that are adapted to the Filipino context. We offer you insights that are rooted in a profound understanding of local user behaviours, preferences, and challenges, ensuring strategies that are pertinent and effective.

Cross-Border Studies in Asia

While we have extensive experience conducting studies in Philippines, our insights are augmented by our extensive experience across Asia. This regional outlook enhances our research, offering a comprehensive and balanced perspective.

Analytics and Optimisation

Leverage our expertise in analytics and optimisation tools to refine and amplify the user experience specifically for the Filipino audience.

Need User Research Services in the Philippines?

Importance of User Research in the Philippines

Cultural Diversity

The Philippines is characterised by a rich cultural diversity. User research helps unveil user behaviours and preferences influenced by this diversity.

Digital Adaptation

With a growing digital population, insights into the online user experience are crucial for businesses targeting the Philippines.

User Preferences

Filipino users have distinct preferences and expectations. User research is key to unveiling and addressing these unique needs.

Market Navigation

The Filipino market is diverse and evolving. Data-driven insights are essential to navigate, innovate, and thrive in this environment.

Customer Satisfaction

Research to understand the information that’s vital to the local Filipino audience.

Increase ROI

Helps increase user productivity, and decreases user errors and user support as well as to save on overall costs.

Our UX Research Consultants for the Philippines

At Netizen eXperience, our user research consultants bring a wealth of experience, offering insights across various industries in the Filipino market. With expertise in the Philippines, we ensure that our research is comprehensive and resonates with a broad audience.

We utilise the latest tools and methodologies to deliver insights that are both innovative and actionable.

Our User Research Services in the Philippines

User research methods are either qualitative (based on behavioural assessment and observation) or quantitative (based on numerical data and statistics) in nature.
Qualitative Research Methods

Depth Interview

Our user researcher conducts in depth interview with users of the targeted demographic. Interviews allow us to understand deeply about the user’s pain point and their needs.

In-person interview usually takes an hour to complete with each user.

These insights empower us to design a solution that will actually solve their problem rather than just looking pretty.

UX Audit

When a sanity check is needed on your design, our team of usability professionals can review and tell you how usable your system really is.

We will review different areas of your system ranging from navigation, how information is organized and presented, whether users can complete the key tasks easily.

It does not stop there, we will also suggest fast, low cost ways to improve your system usability.

Persona / Customer Journey Map

Based on research and your validating with your business team, we help you to define your target user’s needs, pain points, attitudes as well as behaviors.

Personas help to put a face and name to represent the collective needs of your users. Persona helps to keep design focus on the needs of the users.

Card Sorting (Information Architecture)

We study how users group similar information together in order to build an intuitive navigation menu and information architecture.

We put the users through testing different navigation structure to see which performs better.

In-the-field Research & Observations

Field studies allow you to see firsthand how your users actually use your system in their normal environment, where they are delighted or where they are disappointed.

Sometimes, there is just no other way to do it such as testing a new in-car navigation design or setting up in-home broadband TV service.

Diary Studies

Your system may require the users to use it for a period of time to familiarize. Diary studies help to collect the thoughts, actions, feelings from your target users, recorded as they happen.

This allows us to understand the natural behavior of the users and provides very good insights for UX strategy planning.

Task Modelling

Task modelling helps to define how our system or website should perform in order to reach the user’s goals. We build the task model of your product based on the user requirements that we got from user interview, research and user testing.

For example, it is quite common for users to make adjustment of their online shopping cart. This adjustment action may take one step or multiple steps depending on the complexity of the purchase.

The user may also go back and forth on the purchase decision.

Our task models show the business stakeholders what their system will need to do support the users through these steps (be it building a feature like wish list or to do list).

Focus Group / User Workshop

This includes creating a controlled environment for discussions with a user group. The goal is to generate insights into user attitudes, behaviour, and needs.
Quantitative Research Methods

Online Surveys

Discover quickly who are the people using your system and what they really like and dislike by doing user survey.

Survey is great if you don’t know much about your users. It can help to benchmark your user satisfaction before and after a redesign. Survey provide the most useful insights when use together with user interview and also user testing.

Click Testing

User research based on website navigation. The goal is to see where the user would first navigate to when given a scenario. This helps to evaluate if navigation design supports the users’ expectation.

This can be performed on a current website, a prototype, or even a wireframe.

Website Intercepts

Website interceptors seeks to get users’ feedback and rating when they are browsing your website or as they are leaving your website

Digital Analytics Based Research

We use tools such as Google Analytics, Adobe Analytics or heatmapping tools to understand how users use and how they are abandoning your website or mobile app.

More About the Philippines!

Quick Facts about the Philippines

Public Holidays in Philippines (2024)

  • Capital City: Manila
  • Population: Approximately 118 million (as of 2024)
  • Currency / monetary units used: Philippine Peso (PHP)
  • Literacy Rate: 99.27% (2021 est.)
  • Languages spoken: Filipino (based on Tagalog), English, and over 170 dialects
  • Major religion: Christianity (predominantly Roman Catholic)
  • Unemployment rate (2024): 4.5%
  • Inflation rate (2024): 3.7%
  • Filipinos using smartphones (2024): Over 59.4 million
  • Projected number of users in the eCommerce market in the Philippines (2027): 60.41 million
  • 1 January: New Year’s Day
  • 25 February: EDSA Revolution Anniversary
  • 28 March: Maundy Thursday
  • 29 March: Good Friday
  • 9 April: Araw ng Kagitingan (Day of Valor)
  • 1 May: Labor Day
  • 12 June: Independence Day
  • 21 August: Ninoy Aquino Day
  • 26 August: National Heroes Day
  • 1 November: All Saints’ Day
  • 30 November: Bonifacio Day
  • 25 December: Christmas Day
  • 30 December: Rizal Day
  • Eidul Fitr and Eidul Adha (dates vary based on the Islamic calendar)

The Philippines, an archipelago in Southeast Asia, consists of over 7,600 islands. Strategically located on the Pacific Ring of Fire and close to the equator, the Philippines is known for its stunning natural beauty. 

The country’s economy is a dynamic blend of agriculture, manufacturing, and services, with a growing emphasis on technology and innovation. The Philippines has also become a key player in the global outsourcing industry, thanks to its large, English-speaking population and adaptability to global business practices.

The complexity of the Philippines’ cultural, linguistic, and geographical landscape presents unique challenges and opportunities for user research. Understanding the nuanced needs and behaviours of Filipino users requires a deep, localised approach to research, making it essential for businesses to engage with specialised expertise in this area.

Consider the following tips to take note before planning a user research study in the Philippines:

  • The Philippines’ diverse culture and over 170 dialects highlight the need for user research to understand varied online behaviours and preferences.
  • With a population of approximately 118 million, the Philippines offers a substantial sample for comprehensive user behaviour studies.
  • Understanding the use of the Philippine Peso (PHP) is essential for eCommerce and digital transaction research.
  • A high literacy rate of 99.27% makes online surveys and digital research methods highly effective in the Philippines.
  • The widespread use of Filipino and English, along with numerous dialects, underscores the importance of multilingual research capabilities.  It is important to have a moderator speak in Filipino language (Tagalog) as it is their mother tongue, and they may be more comfortable with it.
  • The predominant Christian (Roman Catholic) faith can influence online behaviour and preferences, which is important to consider in user research.
  • An unemployment rate of 4.5% provides insights into the economically active population, which is valuable for user research.
  • An inflation rate of 3.7% affects consumer behaviour and purchasing power, which user research can help to analyse.
  • With over 59.4 million smartphone users, mobile-based research methods are particularly relevant. To get more tech savvy users, Manila would be the place to target as it is the capital city of the Philippines.
  • The projected 60.41 million eCommerce users by 2027 highlight the importance of understanding online shopping behaviours.
  • Awareness of public holidays like EDSA Revolution Anniversary and Araw ng Kagitingan is crucial for scheduling user research activities for optimal participation.

Eager to tap into the Filipino market with insights that are locally attuned and globally aware?