End to End User Research Services in Singapore

Observing, understanding & solving user pain points

“Good design only comes when it is informed by good research.”

At Netizen Experience, we are dedicated to understanding the unique needs and preferences of users in Singapore. Our team of experts is well-versed in the cultural and technological landscape of the city-state, ensuring that our UX research is both relevant and insightful.

Multilingual Expertise

Our UX research consultants are proficient in English, Mandarin, and Malay, reflecting Singapore’s multicultural society. This linguistic diversity allows us to delve deep into the user experience, catering to a broad spectrum of audiences in Singapore.

Tailored Research Methods

We employ a range of research tools and methods, including real-time interviews, usability testing, surveys, and diary studies, specifically tailored to the Singaporean market. You can be sure to get the right insights derived from a thorough understanding of the local user behaviour, preferences, and challenges to give you more accurate results.

Cross-Border Studies in Asia

While we have extensive experience conducting studies in Singapore, our experience extends across Asia. We’ve conducted studies in countries like Malaysia, Indonesia, and the Philippines, allowing us to offer you comparative insights that are invaluable in the globalised digital landscape.

Analytics and Optimisation

Leverage our expertise in tools like Google Analytics, Adobe Analytics or heat mapping tools to optimise the user experience for your Singaporean audience.

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Importance of User Research in Singapore

Cultural Insight

Singapore is a melting pot of cultures. User research helps in understanding the diverse user behaviours, preferences, and expectations rooted in different cultural backgrounds.

Technology Adoption

With one of the highest smartphone penetration rates globally, insights on mobile user experience are crucial for businesses targeting the Singapore market.

User Expectations

Singaporean users are known for their high expectations regarding service quality and efficiency. User research aids in meeting and exceeding these expectations.

Competitive Edge

The business landscape in Singapore is highly competitive. In-depth user insights and data analytics provide businesses with data to innovate and stay ahead of the competition.

Global and Local Balance

While being a global city, local customisation is key in Singapore. User research ensures that global products are tailored to fit the local context effectively.

Increase ROI

Helps increase user productivity, and decreases user errors and user support as well as to save on overall costs.

Our UX Research Consultants for Singapore

At NetizenExperience, our UX consultants are equipped with a deep understanding of the local market, culture, and user behaviours in Singapore. Proficiency in English, Mandarin, and, Malay, ensuring comprehensive user research that encompasses all major language groups in Singapore.

With a rich portfolio spanning various industries, our consultants bring a wealth of experience and insights to every project. Adept at utilising the various UX research tools and methodologies, we deliver actionable insights that are both innovative and practical.

Every business is unique, and so are our strategies. We tailor our UX research to meet the specific needs and goals of your business in the Singaporean context!

Our User Research Services

User research methods generally classified into qualitative (based on bahavioural assessment and observation) and quantitative (based on numerical data and statistics) in nature.
Qualitative Research Methods

Depth Interview

Our user researcher conducts in depth interview with users of the targeted demographic. Interviews allow us to understand deeply about the user’s pain point and their needs.

In-person interview usually takes an hour to complete with each user.

These insights empower us to design a solution that will actually solve their problem rather than just looking pretty.

UX Audit

When a sanity check is needed on your design, our team of usability professionals can review and tell you how usable your system really is.

We will review different areas of your system ranging from navigation, how information is organized and presented, whether users can complete the key tasks easily.

It does not stop there, we will also suggest fast, low cost ways to improve your system usability.

Persona / Customer Journey Map

Based on research and your validating with your business team, we help you to define your target user’s needs, pain points, attitudes as well as behaviors.

Personas help to put a face and name to represent the collective needs of your users. Persona helps to keep design focus on the needs of the users.

Card Sorting (Information Architecture)

We study how users group similar information together in order to build an intuitive navigation menu and information architecture.

We put the users through testing different navigation structure to see which performs better.

In-the-field Research & Observations

Field studies allow you to see firsthand how your users actually use your system in their normal environment, where they are delighted or where they are disappointed.

Sometimes, there is just no other way to do it such as testing a new in-car navigation design or setting up in-home broadband TV service.

Diary Studies

Your system may require the users to use it for a period of time to familiarize. Diary studies help to collect the thoughts, actions, feelings from your target users, recorded as they happen.

This allows us to understand the natural behavior of the users and provides very good insights for UX strategy planning.

Task Modelling

Task modelling helps to define how our system or website should perform in order to reach the user’s goals. We build the task model of your product based on the user requirements that we got from user interview, research and user testing.

For example, it is quite common for users to make adjustment of their online shopping cart. This adjustment action may take one step or multiple steps depending on the complexity of the purchase.

The user may also go back and forth on the purchase decision.

Our task models show the business stakeholders what their system will need to do support the users through these steps (be it building a feature like wish list or to do list).

Focus Group / User Workshop

This includes creating a controlled environment for discussions with a user group. The goal is to generate insights into user attitudes, behaviour, and needs.
Quantitative Research Methods

Online Surveys

Discover quickly who are the people using your system and what they really like and dislike by doing user survey.

Survey is great if you don’t know much about your users. It can help to benchmark your user satisfaction before and after a redesign. Survey provide the most useful insights when use together with user interview and also user testing.

Click Testing

User research based on website navigation. The goal is to see where the user would first navigate to when given a scenario. This helps to evaluate if navigation design supports the users’ expectation.

This can be performed on a current website, a prototype, or even a wireframe.

Website Intercepts

Website interceptors seeks to get users’ feedback and rating when they are browsing your website or as they are leaving your website

Digital Analytics Based Research

We use tools such as Google Analytics, Adobe Analytics or heatmapping tools to understand how users use and how they are abandoning your website or mobile app.

Interested in understanding your users better and
making informed decisions based on insights derived from the Singaporean market?