End to End User Research Services in Singapore
Observing, understanding & solving user pain points
“Good design only comes when it is informed by good research.”
At Netizen Experience, we are dedicated to understanding the unique needs and preferences of users in Singapore. Our team of experts is well-versed in the cultural and technological landscape of the city-state, ensuring that our UX research is both relevant and insightful.
Tailored Research Methods
Cross-Border Studies in Asia
Analytics and Optimisation
Need User Research Services in Singapore?
Importance of User Research in Singapore
Global and Local Balance
Our UX Research Consultants for Singapore
At NetizenExperience, our UX consultants are equipped with a deep understanding of the local market, culture, and user behaviours in Singapore. Proficiency in English, Mandarin, and, Malay, ensuring comprehensive user research that encompasses all major language groups in Singapore.
With a rich portfolio spanning various industries, our consultants bring a wealth of experience and insights to every project. Adept at utilising the various UX research tools and methodologies, we deliver actionable insights that are both innovative and practical.
Every business is unique, and so are our strategies. We tailor our UX research to meet the specific needs and goals of your business in the Singaporean context!
Our User Research Services
In-person interview usually takes an hour to complete with each user.
These insights empower us to design a solution that will actually solve their problem rather than just looking pretty.
We will review different areas of your system ranging from navigation, how information is organized and presented, whether users can complete the key tasks easily.
It does not stop there, we will also suggest fast, low cost ways to improve your system usability.
Persona / Customer Journey Map
Personas help to put a face and name to represent the collective needs of your users. Persona helps to keep design focus on the needs of the users.
Card Sorting (Information Architecture)
We put the users through testing different navigation structure to see which performs better.
In-the-field Research & Observations
Sometimes, there is just no other way to do it such as testing a new in-car navigation design or setting up in-home broadband TV service.
This allows us to understand the natural behavior of the users and provides very good insights for UX strategy planning.
For example, it is quite common for users to make adjustment of their online shopping cart. This adjustment action may take one step or multiple steps depending on the complexity of the purchase.
The user may also go back and forth on the purchase decision.
Our task models show the business stakeholders what their system will need to do support the users through these steps (be it building a feature like wish list or to do list).
Focus Group / User Workshop
Survey is great if you don’t know much about your users. It can help to benchmark your user satisfaction before and after a redesign. Survey provide the most useful insights when use together with user interview and also user testing.
This can be performed on a current website, a prototype, or even a wireframe.