How To Use Generative AI Tools and Applications For Your Research Workflow

Nov 29, 2023 | User Research

Within this rapidly evolving technological landscape, unique Generative AI tools and applications have emerged as invaluable companions for both seasoned UX designers and curious user researchers.

These tools offer a mosaic of innovative possibilities, serving as bridges that connect creativity, efficiency, and a heightened focus on user-centric design.

This article aims to acquaint any UX researcher with the leading Generative AI tools that can potentially be their next co-pilot in putting together user research.

What is Generative AI?

Before we embark on this informational journey, let’s quickly recap what Generative AI entails. In a nutshell, it is a subset of artificial intelligence that principally focuses on creating meaningful content.

Unlike conventional AI systems that rely on explicit programming, Generative AI leverages vast amounts of data to learn and mimic human-like patterns of creation. It, therefore, has the potential to generate text, images, designs, and even entire scenarios that closely align with human creativity.

Read: Generative AI: What is it and how can it help with user research?

Popular Generative AI tools for UX research

Generative AI promises to redefine the ideation and design phases of UX research through the deployment of unique Generative AI tools. Generative AI tools exploit neural network techniques like variational autoencoders (VAEs) or generative adversarial networks (GANs) to process input data and produce meaningful responses.

There are several popular generative AI tools that UX researchers can leverage to enhance their research process. Let’s explore some of these tools briefly:

OpenAI’s GPT (Generative Pre-trained Transformer)

OpenAI’s GPT is one of the most widely used generative AI models in the field of UX research. It can generate human-like text based on a given prompt, making it useful for content creation, dialogue generation— and even user persona development.

UX researchers can leverage GPT to generate realistic user feedback or simulate user interactions for usability testing, so to be a guideline in preparing their interview questions or usability test plan.

GANPaint Studio (by MIT-IBM Watson AI Lab)

GANPaint Studio is an online tool that uses Generative Adversarial Networks (GANs) to modify images.

A product of a collaborative effort between MIT and IBM, it enables designers to understand how neural networks perceive images and make targeted modifications.

In practice, UX researchers can use GANPaint Studio to explore alternative design options and then test with users to measure the impact of specific visual elements on user perception.

DALL·E (by OpenAI)

DALL·E is a version of the GPT-3 model designed specifically for generating images from textual descriptions. UX researchers can use it to quickly visualise design concepts described in the text, providing a visual representation of their ideas.

This can be particularly handy during brainstorming sessions or early-stage design exploration.

DeepDream (by Google)

DeepDream is a generative AI tool developed by Google that generates unique and often psychedelic images by maximising certain patterns in images.

While primarily used for artistic exploration, DeepDream can also inspire designers and researchers by providing unexpected visual interpretations. Additionally, UX professionals can use DeepDream to explore alternative aesthetics or gain design inspiration.

Lobe (by Microsoft)

Lobe is a free platform that makes it easy to build, train, and ship custom deep-learning models.

UX researchers can use Lobe via drag-and-drop mechanisms to create custom AI models tailored to their specific research needs. This can be specifically useful for tasks such as sentiment analysis, image recognition, or personalised content recommendation.

Integrating Generative AI into UX Research Workflow – Steps

As already alluded to, generative AI is slowly revolutionising how UX researchers derive actionable insights from user interactions.

Now that we have explored some popular generative AI tools for UX research, let’s discuss how to integrate generative AI into your research workflow. Here are the steps to follow:

  1. Define clear objectives: Understand the specific challenges or gaps in your current UX research process. This exercise can help you determine how generative AI can address these challenges. For example, generative AI can be of help for data augmentation, rapid prototyping, or trend analysis.
  2. Choose the right tools: Based on your project objectives, select generative AI tools that align with your needs. Consider factors like ease of use, compatibility with existing UX tools and platforms, and the specific capabilities required for your research.
  3. Set up the AI environment: Ensure you have the necessary hardware and software infrastructure to support generative AI tasks. This may include high-performance computing resources, cloud platforms for heavy computations, and the installation of required software, libraries, and dependencies.
  4. Data collection and preparation: Gather relevant user data that the AI model can learn from. This could include user behaviour data, design preferences, feedback, or any other data that can enhance generative AI capabilities. Clean and preprocess the data to make it suitable for training.
  5. Model training and fine-tuning: Use the prepared data to train your generative AI model. Fine-tune pre-trained models with your specific dataset for more tailored and accurate results. This step requires careful attention to ensure the model learns from the data effectively.
  6. Integration into the design process: Once you have a trained generative AI model, you can start integrating it into your UX research workflow. Here are some potential applications:
  • Rapid prototyping: Use generative AI to quickly generate design mockups based on user data, allowing for rapid iteration and exploration of design options.
  • Content generation: Automatically generate content tailored to user personas, such as personalised product recommendations or customised marketing messages.
  • Predictive analysis: Simulate potential user behaviours to anticipate design needs and optimise user experiences. This can be particularly useful for scenario planning or evaluating the impact of design decisions.
  1. Continuous improvement and evaluation: As with any AI-driven process, it’s important to continuously evaluate and improve your generative AI models. Ensure to collect feedback from users, monitor model performance, and refine your models based on real-world data and insights.


All things considered, Generative AI is ushering in an exciting era of possibilities for UX researchers and designers as its tools offer tremendous potential for enhancing the UX research workflow.

Tools like OpenAI’s GPT, GANPaint Studio, DALL·E, and others offer UX professionals the ability to generate realistic images, create customised content, and many more.

Embrace the power of generative AI and take your UX research to new heights.

Keep in mind that generative AI is a powerful tool, but it should be used in an ethical and responsible manner. Always check to see that the generated content adheres to ethical guidelines, protects user privacy, and keeps the research process’s credibility intact.

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