With a large majority of people working from home since 2021, we have had to find suitable remote solutions. Whether it's for meetings, projects, user research or just a quick catch-up. UX Workshops are now having to be done remotely as well, and design thinking...
Usability is essentially the measurement of a product’s usefulness from the users’ perspective. In principle, usability can be segmented into three fundamental elements: efficiency, effectiveness, and user satisfaction. As a research methodology, the lack of...
Omnichannel user experience is a series we have been diving into, more specifically, the importance of it and how to create an omnichannel user experience. With the rapid growth of digital products and services, it's pertinent to take a new look at what digital...
A survey is essentially a research methodology employed to collect data from a predefined group of respondents to gain insights into specific topics of interest. For the most part, survey research aims to assess a specific market or user needs or determine whether or...
Finding the right respondents for user research studies is no easy task. Typically, researchers have to attract interested participants, carefully vet them, then schedule a time to engage them. To complicate issues, at times, some respondents are not good candidates...
Card sorting is a great solution when it comes to creating a reliable information architecture. A classic mistake we make is trying to structure the information architecture based on what we think is right, but this will not be the same as how users will want it to...
If you want to continue delivering meaningful experiences to your customers, you need to provide the best user experience (UX) possible. This is especially true now that customer behavior is rapidly changing and has even become more adaptive to digital platforms. In...
There is an abundance of UX research tools available in the market, so much so that we spend quite a bit of time figuring out which tools are the right tools. There isn't an ultimate UX research tool, and you may even end up purchasing UX research tools that have...
In this article, we'll look at the top pain points that users commonly face on websites. More importantly, we'll look at how to fix these problems in order to provide a better user experience. Please make use of our tips and recommendations to make improvements to...
Ads are everywhere these days, going beyond the traditional forms of marketing in billboards, TV & newspaper ads. Almost every website and every social media platform has loud, flashy ads vying for our attention. How do you compete with that? How can your company...
