Sometimes, cross-functional UX teams are required to analyse substantial amounts of research data and synthesise their findings to achieve the desired user experience outcome. One tool that helps facilitate this process is affinity mapping. This article will delve...
Have you ever been on a website where you’re looking for something, you click on a category but it’s not there, so you try a different category. Nope, still can’t find it. Most people will give up and leave if they visit a site and can’t find what they are looking...
Ever wonder what are the research or design tools available in the market that could benefit your career in the UX industry? Yet, when you try to look around, you’re just bombarded with… So many tools, and so little time to explore. Fret not, we’ve got you covered!...
Research is mission-critical to solving navigation challenges in the UX and product design world. In fact, user research helps UX designers to better understand the users beyond their own internal assumptions. Therefore, enabling designers to put themselves in users’...
A great user experience is paramount to any mobile application. After all, nobody likes an application that is horrible to navigate, right? A deep understanding of one’s target audience is mission-critical to creating an exceptional user experience (UX). One...
With a large majority of people working from home since 2021, we have had to find suitable remote solutions. Whether it's for meetings, projects, user research or just a quick catch-up. UX Workshops are now having to be done remotely as well, and design thinking...
Usability is essentially the measurement of a product’s usefulness from the users’ perspective. In principle, usability can be segmented into three fundamental elements: efficiency, effectiveness, and user satisfaction. As a research methodology, the lack of...
Omnichannel user experience is a series we have been diving into, more specifically, the importance of it and how to create an omnichannel user experience. With the rapid growth of digital products and services, it's pertinent to take a new look at what digital...
A survey is essentially a research methodology employed to collect data from a predefined group of respondents to gain insights into specific topics of interest. For the most part, survey research aims to assess a specific market or user needs or determine whether or...
Finding the right respondents for user research studies is no easy task. Typically, researchers have to attract interested participants, carefully vet them, then schedule a time to engage them. To complicate issues, at times, some respondents are not good candidates...
