Online shopping is becoming increasingly popular by the day. Many people browse through e-commerce websites and search engines to find and purchase necessities, products and accessories. Online shopping provides various benefits such as convenience, variety, time...
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Recent Articles
Generative Research: All You Need To Know
Aug 22, 2023
Human-centred research should always be an integral component of any UI/UX design process than isolated from it. Furthermore, human-centred research approaches should always be flexible, allowing appropriateness to be the key determining factor in the selection of...
How To Do A UX Competitor Analysis?
Aug 18, 2023
UX competitor analysis is an effective methodology to gain a deeper understanding of one’s products, goals and target market. It helps UX designers evaluate their competition in order to further improve their products, especially in a fast-paced landscape where many...
Creating Effective UX Personas: Best Practises and Strategies
Jul 17, 2023
User personas are one of the most functional UX methods for humanising and understanding target audiences. They provide UX practitioners with a reference focal point for decision-making throughout the design process, based on the requirements, pain points, and...
What is Empathy Mapping?
Jul 17, 2023
Empathy is the psychological ability to emotionally relate to the feelings, experiences and thoughts of others. And in the world of user experience (UX) design, empathic understanding of users is paramount. To design meaningful and influential experiences, UX...
The Role of ChatGPT in UX Research and Design: An Assistant, a Threat, or Both? (Part 2)
May 16, 2023
The impressive capabilities of ChatGPT, as detailed in our previous article, does not stop at assisting with UX research. Many UX designers have also begun to make use of ChatGPT in their daily tasks. While some view ChatGPT as a powerful tool that can enhance the...