Usability Testing

Usability Testing: How Many Test Users (Sample Size) Is Enough? [Updated in 2025]

Oct 6, 2021 | UX Strategy & Planning, Usability Testing, User Research, User Testing, UX Guide

Over the years, we have conducted numerous usability tests for a variety of clients and partners. A question that consistently appears is: “How many users are enough for testing?” or “What is an adequate sample size?”. Long story short, a good baseline is 5 - 10...

How We Ran UX Research with Malaysia’s Underserved Communities

Jul 3, 2025

When designing digital solutions for underserved communities who are often overlooked, research can’t be business as usual. It has to be human-first, humble, and grounded in reality. We partnered with Friendsuretech—a fintech innovator—on their mission to design...

Creating Trust Online: How UX Research Helps Banks Win Skeptical Users in Southeast Asia

Jun 12, 2025

In 2025, digital banking in Southeast Asia is no longer an emerging concept, it’s a rapidly maturing ecosystem. And creating trust online is becoming just as critical as convenience for many fintech companies. With smartphone penetration soaring and fintech...

Storytelling with Data: Lessons from Election Night Visuals

May 29, 2025

We live in a world drowning in data, and the ability to turn that chaos into clarity has never been more valuable. Yet, let’s face it, storytelling with data—translating raw numbers into something people instantly grasp (and care about)—is one of the hardest parts of...

AI in UX Research: What It’s Like Using Gemini In A User Interview Study

May 15, 2025

Are you a UX researcher or designer curious about using AI in your research workflow, but not sure where to begin, or wondering how others are really using it? Well, here’s a candid, behind-the-scenes look at how we’re using AI in UX projects in the form of a research...

How UX Research Is Reshaping Digital Banking Strategies in 2025

Apr 24, 2025

Imagine this: You urgently need to transfer money, but the banking app crashes mid-transaction. You restart it, but now you’re unsure—did the payment go through? Will you try again? For a moment, you feel a surge of panic. But take a deep breath and let’s zoom out for...

Usability Testing: How Many Test Users (Sample Size) Is Enough? [Updated in 2025]

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Recent Articles

How We Ran UX Research with Malaysia’s Underserved Communities

Creating Trust Online: How UX Research Helps Banks Win Skeptical Users in Southeast Asia

Storytelling with Data: Lessons from Election Night Visuals

AI in UX Research: What It’s Like Using Gemini In A User Interview Study

How UX Research Is Reshaping Digital Banking Strategies in 2025

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