UX design is essentially the process of creating products and services where every element works to enhance the user experience.
A UX design process involves understanding user behaviour, their needs, and issues. The information gathered is ultilized to design a product or a service that meets user expectations. The ultimate objective is to create products (websites, applications) that are easy to understand, navigate, visually appealing, and provide a positive experience to the user.
Our blogs on UX design provide valuable insights into the best practices, tools and latest trends in the field. Scroll through our articles and case studies on various topics, including prototyping, mobile responsive designs, UX design trends.
From seasoned web designers to those starting their journey in UX design, there’s a wealth of information for everyone to stay current and improve their UX design skills.
Every time we pick up our smartphones, tap on an app, or interact with a website, we're experiencing interaction design (IxD) in action. As an integral part of user experience design, IxD focuses on creating seamless, intuitive connections between users and digital...
As more forward-thinking enterprises shift towards leveraging mobile and web platforms, the demand for intuitive, engaging, and user-friendly designs will only surge. Entrepreneurs, business owners, and decision-makers must, therefore, understand the critical role...
The financial technology (Fintech) industry is expeditiously growing, and with it, the demand for better and more fulfilling user experiences. This article seeks to share how Fintech companies that invest in UX design can reap a number of benefits, including increased...
Malaysia’s Fintech landscape is booming, surpassing even the banking sector. Fintech companies place a lot of importance and emphasis on creating the perfect digital experience design ensuring that their customers receive the best user experience (UX) possible. Only...
Every touchpoint of a user contributes to the overall user experience (UX). In essence, the concept of UX transcends every sector that engages with users— even the healthcare industry. With the proliferation of digital transformation in healthcare, positive user...
UX competitor analysis is an effective methodology to gain a deeper understanding of one’s products, goals and target market. It helps UX designers evaluate their competition in order to further improve their products, especially in a fast-paced landscape where many...
Accessibility is increasingly coming to the forefront as a central element of user-centred design. It is no longer enough to simply create a visually stunning website or application. Rather, UX designers must consider the needs of all users, including those with...
Technology is advancing at a fast rate, exemplified by the advent of artificial intelligence (AI) and machine learning algorithms that are evolving to understand and interpret the most complex of natural processes. In fact, AI is arguably the hottest topic in UX...
In today’s dynamic and fast-paced technology landscape, it’s exceedingly challenging to maintain UI/UX design consistency, especially with multiple teams working on the same product. Fortunately, in a manner akin to financial audits, UX audits allow design teams to...
Creating user-centred design is vital in UX/UI development because it ensures that the end product is intuitive, and meets the needs and expectations of the target audience. In practice, a user-centred design approach revolves around iteratively gathering feedback and...
