User Testing and its Applications

User Testing and its Applications

Understanding customers is vital to the success of any business. The main goal of any business should be to minimise potential client frustrations with their product or service. Whether a physical product or a digital, the idea should be to exceed customer...

Recent Articles

Evaluative Research: Definition, Methods, and Types of Application

Research is mission-critical to solving navigation challenges in the UX and product design world. In fact, user research helps UX designers to better understand the users beyond their own internal assumptions.  Therefore, enabling designers to put themselves in users’...

Guide to Creating Using Personas for UX

A great user experience is paramount to any mobile application.  After all, nobody likes an application that is horrible to navigate, right? A deep understanding of one’s target audience is mission-critical to creating an exceptional user experience (UX).  One...

Information Architecture in UX – A Complete Guide

Due to the proliferation of mobile devices, information available to humans keeps growing on a daily basis. The more data we have, the harder it is to sift through to find what you need.  Fortunately, a well-thought-out information architecture (IA) can help users...

Remote UX Workshops: 10 Tips To Be Successful

With a large majority of people working from home since 2021, we have had to find suitable remote solutions. Whether it's for meetings, projects, user research or just a quick catch-up. UX Workshops are now having to be done remotely as well, and design thinking...

Why Personalisation Matters in User Experience?

User experience (UX) activities primarily revolve around enhancing user satisfaction by improving the usability and accessibility for users interacting with physical or digital products.  These activities usually include user research, sketching, interaction...