User Experience (UX) includes the customer’s journey as they interact with a product/website. It includes various touchpoints experienced by the customer from their perspective.
UX design, encompasses the entire process- from acquiring a product to creating its design, branding, and usability testing before it reaches the customer’s hands.
UX designers work towards making the customer journey more meaningful and productive.
Check out our collection of user experience in-depth guides, informational blogs, tips, news and latest updates coming straight from the experts in the industry.
UX designers should be able to articulate their ideas in a clear and concise manner. Creating a comprehensive UX case study for a UX design portfolio is one intuitive way to stand out from the crowd. It is straightforward to create one, but there are specific factors...
Have you ever been on a website where you’re looking for something, you click on a category but it’s not there, so you try a different category. Nope, still can’t find it. Most people will give up and leave if they visit a site and can’t find what they are looking...
We are in the 21st century, where data analytics is one of the most popular terminologies and is used nonchalantly across industries. It is because a lot of decision-making has shifted from gut-based and impromptu to data-backed. It not only includes designing but...
Any business should aim to create products that people will love to use. To achieve this, it’s important to extensively understand customers’ problems, frustrations, and expectations. User experience has slowly transformed over the last decade from a customer-centric...
A great user experience is paramount to any mobile application. After all, nobody likes an application that is horrible to navigate, right? A deep understanding of one’s target audience is mission-critical to creating an exceptional user experience (UX). One...
Due to the proliferation of mobile devices, information available to humans keeps growing on a daily basis. The more data we have, the harder it is to sift through to find what you need. Fortunately, a well-thought-out information architecture (IA) can help users find...
User experience (UX) activities primarily revolve around enhancing user satisfaction by improving the usability and accessibility for users interacting with physical or digital products. These activities usually include user research, sketching, interaction...
Omnichannel user experience is a series we have been diving into, more specifically, the importance of it and how to create an omnichannel user experience. With the rapid growth of digital products and services, it's pertinent to take a new look at what digital...
User experience is defined as a person's emotions and attitudes when they use a product/system/service. Understanding human behaviour is critical in addressing users' needs and providing them with a good user experience. In this article, we will look at the various...
Meeting users' expectations is a vital endeavour for every company, this is especially true for e-commerce user experience; to create a seamless mobile shopping experience for users. PWC's 2021 Global Consumer Insights Pulse Survey reports that 'mobile shopping is...
