User Experience (UX) includes the customer’s journey as they interact with a product/website. It includes various touchpoints experienced by the customer from their perspective.
UX design, encompasses the entire process- from acquiring a product to creating its design, branding, and usability testing before it reaches the customer’s hands.
UX designers work towards making the customer journey more meaningful and productive.
Check out our collection of user experience in-depth guides, informational blogs, tips, news and latest updates coming straight from the experts in the industry.
User personas are one of the most functional UX methods for humanising and understanding target audiences. They provide UX practitioners with a reference focal point for decision-making throughout the design process, based on the requirements, pain points, and...
Empathy is the psychological ability to emotionally relate to the feelings, experiences and thoughts of others. And in the world of user experience (UX) design, empathic understanding of users is paramount. To design meaningful and influential experiences, UX...
The impressive capabilities of ChatGPT, as detailed in our previous article, does not stop at assisting with UX research. Many UX designers have also begun to make use of ChatGPT in their daily tasks. While some view ChatGPT as a powerful tool that can enhance the...
User experience (UX) research is an essential part of creating products that are intuitive, user-friendly, and meet the needs of target users. To this end, UX researchers strive to understand user behaviors and needs by conducting research through various methods such...
UX designers should be able to articulate their ideas in a clear and concise manner. Creating a comprehensive UX case study for a UX design portfolio is one intuitive way to stand out from the crowd. It is straightforward to create one, but there are specific factors...
Have you ever been on a website where you’re looking for something, you click on a category but it’s not there, so you try a different category. Nope, still can’t find it. Most people will give up and leave if they visit a site and can’t find what they are looking...
We are in the 21st century, where data analytics is one of the most popular terminologies and is used nonchalantly across industries. It is because a lot of decision-making has shifted from gut-based and impromptu to data-backed. It not only includes designing but...
Any business should aim to create products that people will love to use. To achieve this, it’s important to extensively understand customers’ problems, frustrations, and expectations. User experience has slowly transformed over the last decade from a customer-centric...
A great user experience is paramount to any mobile application. After all, nobody likes an application that is horrible to navigate, right? A deep understanding of one’s target audience is mission-critical to creating an exceptional user experience (UX). One...
Due to the proliferation of mobile devices, information available to humans keeps growing on a daily basis. The more data we have, the harder it is to sift through to find what you need. Fortunately, a well-thought-out information architecture (IA) can help users find...
