A survey is essentially a research methodology employed to collect data from a predefined group of respondents to gain insights into specific topics of interest. For the most part, survey research aims to assess a specific market or user needs or determine whether or...
Finding the right respondents for user research studies is no easy task. Typically, researchers have to attract interested participants, carefully vet them, then schedule a time to engage them. To complicate issues, at times, some respondents are not good candidates...
Getting the right respondents for your market research or user experience research (UXR) makes all the difference, and in South East Asian countries such as Singapore, Malaysia, Indonesia, Vietnam, Thailand, Hong Kong and Philippines, respondent recruitment can be...
You understand your product more than anyone, if you already know what is the (real) problem, you probably know better than anyone else on how to fix it. User Testing (or UX/Usability Testing) helps to uncover the problems of your product. New to user testing? These...
