In 2025, digital banking in Southeast Asia is no longer an emerging concept, it’s a rapidly maturing ecosystem. And creating trust online is becoming just as critical as convenience for many fintech companies. With smartphone penetration soaring and fintech...
AI in UX Research: What It’s Like Using Gemini In A User Interview Study
Are you a UX researcher or designer curious about using AI in your research workflow, but not sure where to begin, or wondering how others are really using it? Well, here’s a candid, behind-the-scenes look at how we’re using AI in UX projects in the form of a research...
How UX Research Is Reshaping Digital Banking Strategies in 2025
Imagine this: You urgently need to transfer money, but the banking app crashes mid-transaction. You restart it, but now you’re unsure—did the payment go through? Will you try again? For a moment, you feel a surge of panic. But take a deep breath and let’s zoom out for...
UX Research Challenges You Can’t Ignore
The rapid digitalisation across industries has made UX research more critical than ever. Poor usability can lead to serious consequences; whether it’s user frustration or losing revenue and trust in the company. But what happens when research itself becomes the...
Limitations of Generative AI in UX and How to Overcome Them
Generative AI is transforming UX research, automating tasks like transcribing interviews, analyzing data, and personalizing contents. It's a big shift from the old, manual ways of working; enabling teams to work more efficiently. But as we embrace AI, we also need to...