UX Strategy & Planning

User strategy planning is an essential step in product development. It helps an organization to understand its target customers and create a plan that aligns the company goals with their needs. Essentially, it involves conducting user research and using the insight to develop products, services and experiences that meet user expectations.

Our user strategy planning blogs are valuable insights for brands/products to improve their engagement with their audience. Scroll through for expert guidance on various articles and case studies on topics like UX metrics, consumer journey mapping, buyer personas, customer segmentation and more.

Whether you’re a product manager, a brand marketer or a reading enthusiast with a passion for understanding UX design and planning, these resources will help you stay updated on your knowledge and skills.


Recent Articles

How To Use Affinity Mapping For UX Research?

Sometimes, cross-functional UX teams are required to analyse substantial amounts of research data and synthesise their findings to achieve the desired user experience outcome. One tool that helps facilitate this process is affinity mapping.  This article will delve...

What is a UX Case Study? (+5 examples)

UX designers should be able to articulate their ideas in a clear and concise manner. Creating a comprehensive UX case study for a UX design portfolio is one intuitive way to stand out from the crowd. It is straightforward to create one, but there are specific factors...

Top 12 Malaysia eCommerce Websites

eCommerce (electronic commerce) is essentially a series of activities that revolve around the buying or selling of products or services over the Internet. It is underpinned by technology-driven activities like electronic funds transfer, data interchange, transactions...