UX Strategy & Planning

UX Strategy, Case Studies, Tips, Guide & News

User strategy planning is an essential step in product development. It helps an organization to understand its target customers and create a plan that aligns the company goals with their needs. Essentially, it involves conducting user research and using the insight to develop products, services and experiences that meet user expectations.

Our user strategy planning blogs are valuable insights for brands/products to improve their engagement with their audience. Scroll through for expert guidance on various articles and case studies on topics like UX metrics, consumer journey mapping, buyer personas, customer segmentation and more.

Whether you’re a product manager, a brand marketer or a reading enthusiast with a passion for understanding UX design and planning, these resources will help you stay updated on your knowledge and skills.

UX Research Strategies + SEA Case Studies

UX Research Strategies + SEA Case Studies

In today's digital age, user experience (UX) plays a pivotal role in shaping the success of products and services.  To create exceptional user experiences, businesses must gain deep insights into their target audience's needs, preferences, and behaviours.  UX design...


Recent Articles

Generative Research: All You Need To Know

Human-centred research should always be an integral component of any UI/UX design process than isolated from it. Furthermore, human-centred research approaches should always be flexible, allowing appropriateness to be the key determining factor in the selection of...

How To Do A UX Competitor Analysis?

UX competitor analysis is an effective methodology to gain a deeper understanding of one’s products, goals and target market.  It helps UX designers evaluate their competition in order to further improve their products, especially in a fast-paced landscape where many...

Creating Effective UX Personas: Best Practises and Strategies

User personas are one of the most functional UX methods for humanising and understanding target audiences.  They provide UX practitioners with a reference focal point for decision-making throughout the design process, based on the requirements, pain points, and...

What is Empathy Mapping?

Empathy is the psychological ability to emotionally relate to the feelings, experiences and thoughts of others. And in the world of user experience (UX) design, empathic understanding of users is paramount. To design meaningful and influential experiences, UX...