When designing digital solutions for underserved communities who are often overlooked, research can’t be business as usual. It has to be human-first, humble, and grounded in reality. We partnered with Friendsuretech—a fintech innovator—on their mission to design...
In 2025, digital banking in Southeast Asia is no longer an emerging concept, it’s a rapidly maturing ecosystem. And creating trust online is becoming just as critical as convenience for many fintech companies. With smartphone penetration soaring and fintech...
Are you a UX researcher or designer curious about using AI in your research workflow, but not sure where to begin, or wondering how others are really using it? Well, here’s a candid, behind-the-scenes look at how we’re using AI in UX projects in the form of a research...
Imagine this: You urgently need to transfer money, but the banking app crashes mid-transaction. You restart it, but now you’re unsure—did the payment go through? Will you try again? For a moment, you feel a surge of panic. But take a deep breath and let’s zoom out for...
The rapid digitalisation across industries has made UX research more critical than ever. Poor usability can lead to serious consequences; whether it’s user frustration or losing revenue and trust in the company. But what happens when research itself becomes the...
