UX Strategy & Planning

UX Strategy, Case Studies, Tips, Guide & News

User strategy planning is an essential step in product development. It helps an organization to understand its target customers and create a plan that aligns the company goals with their needs. Essentially, it involves conducting user research and using the insight to develop products, services and experiences that meet user expectations.

Our user strategy planning blogs are valuable insights for brands/products to improve their engagement with their audience. Scroll through for expert guidance on various articles and case studies on topics like UX metrics, consumer journey mapping, buyer personas, customer segmentation and more.

Whether you’re a product manager, a brand marketer or a reading enthusiast with a passion for understanding UX design and planning, these resources will help you stay updated on your knowledge and skills.

UX Research Strategies + SEA Case Studies

UX Research Strategies + SEA Case Studies

In today's digital age, user experience (UX) plays a pivotal role in shaping the success of products and services.  To create exceptional user experiences, businesses must gain deep insights into their target audience's needs, preferences, and behaviours.  UX design...


Recent Articles

Quantitative Usability Testing Tips You Should Consider

UI/UX designers aim to not only create visually appealing interfaces but also ensure that users can interact with their designs effortlessly. In this quest, quantitative usability testing is a fundamental tenet. This in-depth guide seeks to delve into the intricacies...

Qualitative Usability Testing Tips

Usability testing is a crucial part of the UX design process that helps businesses understand how users interact with their products and identify areas for improvement. One effective approach to usability testing is qualitative testing, which focuses on gathering...

Generative AI: What Is It and How Can It Help With User Research?

Understanding user behaviour and preferences is of the utmost importance in the ever-changing field of user experience design. At this stage, user research becomes relevant, providing valuable insights that can inform design decisions. The problem with tried-and-true...

Why Are Open-Ended Questions Important In Qualitative Research?

Qualitative research is crucial in understanding the complexities of human behaviour, experiences, and perspectives. It allows researchers to explore the richness and depth of individuals' thoughts, feelings, decision making process and motivations. One of the...