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How We Ran UX Research with Malaysia’s Underserved Communities

When designing digital solutions for underserved communities who are often overlooked, research can’t be business as usual. It has to be human-first, humble, and grounded in reality. We partnered with Friendsuretech—a fintech innovator—on their mission to design...

Storytelling with Data: Lessons from Election Night Visuals

We live in a world drowning in data, and the ability to turn that chaos into clarity has never been more valuable. Yet, let’s face it, storytelling with data—translating raw numbers into something people instantly grasp (and care about)—is one of the hardest parts of...

How UX Research Is Reshaping Digital Banking Strategies in 2025

Imagine this: You urgently need to transfer money, but the banking app crashes mid-transaction. You restart it, but now you’re unsure—did the payment go through? Will you try again? For a moment, you feel a surge of panic. But take a deep breath and let’s zoom out for...