Every touchpoint of a user contributes to the overall user experience (UX). In essence, the concept of UX transcends every sector that engages with users— even the healthcare industry. With the proliferation of digital transformation in healthcare, positive user...
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Recent Articles
Quantitative Usability Testing Tips You Should Consider
Feb 27, 2024
UI/UX designers aim to not only create visually appealing interfaces but also ensure that users can interact with their designs effortlessly. In this quest, quantitative usability testing is a fundamental tenet. This in-depth guide seeks to delve into the intricacies...
Qualitative Usability Testing Tips
Nov 30, 2023
Usability testing is a crucial part of the UX design process that helps businesses understand how users interact with their products and identify areas for improvement. One effective approach to usability testing is qualitative testing, which focuses on gathering...
How To Use Generative AI Tools and Applications For Your Research Workflow
Nov 29, 2023
Within this rapidly evolving technological landscape, unique Generative AI tools and applications have emerged as invaluable companions for both seasoned UX designers and curious user researchers. These tools offer a mosaic of innovative possibilities, serving as...
Generative AI: What Is It and How Can It Help With User Research?
Nov 29, 2023
Understanding user behaviour and preferences is of the utmost importance in the ever-changing field of user experience design. At this stage, user research becomes relevant, providing valuable insights that can inform design decisions. The problem with tried-and-true...
Why Are Open-Ended Questions Important In Qualitative Research?
Nov 8, 2023
Qualitative research is crucial in understanding the complexities of human behaviour, experiences, and perspectives. It allows researchers to explore the richness and depth of individuals' thoughts, feelings, decision making process and motivations. One of the...