Every touchpoint of a user contributes to the overall user experience (UX). In essence, the concept of UX transcends every sector that engages with users— even the healthcare industry. With the proliferation of digital transformation in healthcare, positive user...
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Recent Articles
How We Ran UX Research with Malaysia’s Underserved Communities
Jul 3, 2025
When designing digital solutions for underserved communities who are often overlooked, research can’t be business as usual. It has to be human-first, humble, and grounded in reality. We partnered with Friendsuretech—a fintech innovator—on their mission to design...
Creating Trust Online: How UX Research Helps Banks Win Skeptical Users in Southeast Asia
Jun 12, 2025
In 2025, digital banking in Southeast Asia is no longer an emerging concept, it’s a rapidly maturing ecosystem. And creating trust online is becoming just as critical as convenience for many fintech companies. With smartphone penetration soaring and fintech...
Storytelling with Data: Lessons from Election Night Visuals
May 29, 2025
We live in a world drowning in data, and the ability to turn that chaos into clarity has never been more valuable. Yet, let’s face it, storytelling with data—translating raw numbers into something people instantly grasp (and care about)—is one of the hardest parts of...
AI in UX Research: What It’s Like Using Gemini In A User Interview Study
May 15, 2025
Are you a UX researcher or designer curious about using AI in your research workflow, but not sure where to begin, or wondering how others are really using it? Well, here’s a candid, behind-the-scenes look at how we’re using AI in UX projects in the form of a research...
How UX Research Is Reshaping Digital Banking Strategies in 2025
Apr 24, 2025
Imagine this: You urgently need to transfer money, but the banking app crashes mid-transaction. You restart it, but now you’re unsure—did the payment go through? Will you try again? For a moment, you feel a surge of panic. But take a deep breath and let’s zoom out for...
