You’ve set up your wallet, linked your card, and granted permissions. Then comes the call or SMS: “There’s a problem with your account.” A few taps later, your money is gone. In Southeast Asia’s super app landscape, seamlessness can be a double-edged sword; what feels...
Creating Trust Online: How UX Research Helps Banks Win Skeptical Users in Southeast Asia
In 2025, digital banking in Southeast Asia is no longer an emerging concept, it’s a rapidly maturing ecosystem. And creating trust online is becoming just as critical as convenience for many fintech companies. With smartphone penetration soaring and fintech...
How UX Research Is Reshaping Digital Banking Strategies in 2025
Imagine this: You urgently need to transfer money, but the banking app crashes mid-transaction. You restart it, but now you’re unsure—did the payment go through? Will you try again? For a moment, you feel a surge of panic. But take a deep breath and let’s zoom out for...
Considerations for Regional UX Design in Southeast Asia
If you want to continue delivering meaningful experiences to your customers, you need to provide the best user experience (UX) possible. This is especially true now that customer behavior is rapidly changing and has even become more adaptive to digital platforms. In...
Digital Banking UX/CX: Top 6 Trends That Will Drive The Success Post-Pandemic
The pandemic has created a monumental emphasis on the significance of digitalization, affecting the banking sector that hasn’t been well-digitized for the most part. Poor digital banking UX/CX remains the key competitive advantage for banking players. A study by...