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UX Guide For Business

Dec 13, 2023

Good UX (User Experience) Design is Good Business. Entering year 2025, the role of UX is still evolving with untapped business potentials. A decade ago, many companies were struggling to deliver good user experience with their digital products. Over the years,...

Qualitative Usability Testing Tips

Nov 30, 2023

Usability testing is a crucial part of the UX design process that helps businesses understand how users interact with their products and identify areas for improvement. One effective approach to usability testing is qualitative testing, which focuses on gathering...

Generative AI: What Is It and How Can It Help With User Research?

Nov 29, 2023

Understanding user behaviour and preferences is of the utmost importance in the ever-changing field of user experience design. At this stage, user research becomes relevant, providing valuable insights that can inform design decisions. The problem with tried-and-true...

Why Are Open-Ended Questions Important In Qualitative Research?

Nov 8, 2023

Qualitative research is crucial in understanding the complexities of human behaviour, experiences, and perspectives. It allows researchers to explore the richness and depth of individuals' thoughts, feelings, decision making process and motivations. One of the...