UX Guide
Usability Testing 101: What, Why, How?

After conducting thousands of usability test sessions with clients and partners in the past, we still find people asking the same questions, for example: Is usability testing the same as UAT (user acceptance testing)? Do I need 100 or 500 users for usability testing?...

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User Research Quick Tips: User Interview

If you wish to create a user-centered product, no one shall escape from conducting user research to garner insight from their users. User testing and interview are some of the most common yet very effective method to collect useful feedback about your product. New to...

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Recent Articles

How to Create a UX Measurement Plan

When it comes to introducing ways to measure user experience of your business or if you're trying to raise the maturity of your UX practice, it's good to have a UX measurement plan. You may have arrived at this article after reading about 'Measuring UX Metrics, KPIs...

Measuring UX Metrics, KPIs and Performances

KPIs (Key Performance Indicators) is a great starting point in understanding how your business measures success; this could be user numbers, retention, growth, revenue, etc. When it comes to measuring UX KPIs, we can look at metrics of quantitative data points in...

15 Quick Tips for Good Mobile-First E-Commerce User Experience

Meeting users' expectations is a vital endeavour for every company, this is especially true for e-commerce user experience; to create a seamless mobile shopping experience for users. PWC's 2021 Global Consumer Insights Pulse Survey reports that 'mobile shopping is...

Getting Started with ResearchOps

Research Operations (ResearchOps) focuses on measures and processes in supporting researchers for various research stages, which includes planning, conducting research and applying the quality research at scale. ResearchOps is a specialized area that specifically...