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Chat App UX: LINE Messenger

Chat App UX: LINE Messenger

Like every giant smartphone brands that are struggling hard to build ‘ecosystem’ by extending services (music streaming, cloud storage etc.) for their users, messenger apps are on similar routes to acquire and retain users as well. LINE is one of them that did it...

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Generative Research: All You Need To Know

Human-centred research should always be an integral component of any UI/UX design process than isolated from it. Furthermore, human-centred research approaches should always be flexible, allowing appropriateness to be the key determining factor in the selection of...

How To Do A UX Competitor Analysis?

UX competitor analysis is an effective methodology to gain a deeper understanding of one’s products, goals and target market.  It helps UX designers evaluate their competition in order to further improve their products, especially in a fast-paced landscape where many...

Creating Effective UX Personas: Best Practises and Strategies

User personas are one of the most functional UX methods for humanising and understanding target audiences.  They provide UX practitioners with a reference focal point for decision-making throughout the design process, based on the requirements, pain points, and...

What is Empathy Mapping?

Empathy is the psychological ability to emotionally relate to the feelings, experiences and thoughts of others. And in the world of user experience (UX) design, empathic understanding of users is paramount. To design meaningful and influential experiences, UX...