Chat App UX: LINE Messenger

Chat App UX: LINE Messenger

Like every giant smartphone brands that are struggling hard to build ‘ecosystem’ by extending services (music streaming, cloud storage etc.) for their users, messenger apps are on similar routes to acquire and retain users as well. LINE is one of them that did it...

Recent Articles

A Complete Guide to Mobile Responsive Design

Web development has progressed by leaps and bounds since the beginning of the World Wide Web. In the early days, website designers did not need to worry much about how their sites appeared to different clients.  This was because most users would access websites from...

Different Types of Usability Testing Methods

Usability testing involves different techniques to ensure that users of a system can execute intended tasks efficiently, effectively, and satisfactorily.  In usability testing, prospective users perform tasks typical of a user group in an ordinary environment...

How to Conduct Usability Testing for Mobile Apps?

During usability testing, the moderator typically collect qualitative data like behavioural observations and participant comments. UX Researchers would also sometimes collect quantitative data like task times and success rates.  By critically analysing this data,...

Field Studies vs Usability Testing: Which Is Better?

Usability is essentially the measurement of a product’s usefulness from the users’ perspective. In principle, usability can be segmented into three fundamental elements: efficiency, effectiveness, and user satisfaction.  As a research methodology, the lack of...

Amazon’s Omnichannel User Experience: A Case Study

Omnichannel user experience is a series we have been diving into, more specifically, the importance of it and how to create an omnichannel user experience. With the rapid growth of digital products and services, it's pertinent to take a new look at what digital...