User Research
Obeying the Traffic Lights of User Experience

In a previous article we wrote about colour psychology in user experience (UX), we looked at the colours of green and red, and how they signify proceed and stop respectively. It got us thinking about obeying the traffic lights when it comes to user experience and...

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Colour Psychology in User Experience (UX)

Colour psychology plays an important role, it is a key aspect in creating a suitable colour palette that brings digital design to life. There's a reason why McDonald's, KFC, Texas Chicken, Burger King, Carl's Jr and the like all favour the colours red and yellow....

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Recent Articles

Keys to Successful Digital Transformation in Healthcare

We've explored the digital transformation of Asia's smart hospitals and digital patient trends for 2021 as part of our digital healthcare series. Now, continuing on this series, we delve into the keys to successful digital transformation in healthcare. In this series,...

What Is Guerrilla Testing and How to Use It?

More often than not, new products like electronic appliances, websites and mobile apps can cause users frustration as they may be tedious to use, lack flexibility, and take attention away from their core purpose.  Today’s topic focuses on one of the techniques to...

Principles of Psychology To Enhance Your User Experience Design

User experience is defined as a person's emotions and attitudes when they use a product/system/service. Understanding human behaviour is critical in addressing users' needs and providing them with a good user experience. In this article, we will look at the various...

Avoid 6 Common Mistakes Preparing for Usability Testing

Usability testing, also known as UX testing, is a popular type of user testing, and it's considered the best way to evaluate the usability of a product by testing it with real people. The valuable insights derived from usability testing aids design changes in ensuring...