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What Is Usability Testing: A Complete Guide

In today’s ultra-competitive technological landscape, software usability is no longer a luxury, but rather a key determinant of productivity and acceptance of mobile and web applications.  Since websites and mobile applications have become the backbone of modern...

How to Create a UX Measurement Plan

When it comes to introducing ways to measure user experience of your business or if you're trying to raise the maturity of your UX practice, it's good to have a UX measurement plan. You may have arrived at this article after reading about 'Measuring UX Metrics, KPIs...

Measuring UX Metrics, KPIs and Performances

KPIs (Key Performance Indicators) is a great starting point in understanding how your business measures success; this could be user numbers, retention, growth, revenue, etc. When it comes to measuring UX KPIs, we can look at metrics of quantitative data points in...