UX Guide
UX Research: A Quick & Easy Guide

It's vital to undertake user research before the design phase of any project so that proper informed decisions can be made. User research should be the core, it's critical to the success of any project - whether it's for an internal project, an external client, or...

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6 Types of Survey Respondents to Be Cautious About

A survey is essentially a research methodology employed to collect data from a predefined group of respondents to gain insights into specific topics of interest. For the most part, survey research aims to assess a specific market or user needs or determine whether or...

How to Recruit the Right Respondents for User Research?

Finding the right respondents for user research studies is no easy task. Typically, researchers have to attract interested participants, carefully vet them, then schedule a time to engage them.  To complicate issues, at times, some respondents are not good candidates...

Card Sorting: How Many Test Users Is Enough?

Card sorting is a great solution when it comes to creating a reliable information architecture. A classic mistake we make is trying to structure the information architecture based on what we think is right, but this will not be the same as how users will want it to...

Considerations for Regional UX Design in Southeast Asia

If you want to continue delivering meaningful experiences to your customers, you need to provide the best user experience (UX) possible. This is especially true now that customer behavior is rapidly changing and has even become more adaptive to digital platforms. In...

How To Conduct Usability Testing For Websites?

Theoretically, an ideal website should be immediately clear to new visitors, easy to use (even after long breaks from the site) and error-free. All these while delivering a pleasant experience for all users.  While this might seem obvious, in practice, it’s quite...