UX and UI are interchangeably used so often that we think they mean the same thing. But there is a difference between these two terms: UX Design and UI Design. By understanding the difference between them, you will be able to build your product with the right design...
10 Reasons Why You Should Invest in UX
With the continuous advancement of technology, there is a correlating increase in expectations and demands for user-friendly products and services. In order to meet these needs and to stay relevant, an online presence and investing in UX is more important than ever....
Is Your Website Losing You Customers? Here Are 5 Reasons Why and 5 Easy Fixes
Your website is the face of your business, the very core of all your online marketing. You have poured out so many resources into leads generation, sales and marketing, customer engagement, all into your website. But somehow, it isn't working. Why isn't it working? Is...
Key Roles in Building An Enterprise UX Team
With the ever-increasing importance of digital products and services, user experience (UX) design has become the utmost priority. As a result, UX teams are an integral part of every successful business. The size of UX teams may vary for every business, but it's...
The Silver Lining of Covid-19: Empowering Remote User Experience Research
Tools & Methods for Conducting Remote User Research You may be a veteran or completely new to this and still trying to figure things out. One thing is sure: we're taking an active and deliberate move to living and working more remotely. We live in an age where we...