User Experience

User Experience (UX) includes the customer’s journey as they interact with a product/website. It includes various touchpoints experienced by the customer from their perspective. 

UX design, encompasses the entire process- from acquiring a product to creating its design, branding, and usability testing before it reaches the customer’s hands. 

UX designers work towards making the customer journey more meaningful and productive. 

Check out our collection of user experience in-depth guides, informational blogs, tips, news and latest updates coming straight from the experts in the industry.

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Recent Articles

Information Architecture in UX – A Complete Guide

Due to the proliferation of mobile devices, information available to humans keeps growing on a daily basis. The more data we have, the harder it is to sift through to find what you need. Fortunately, a well-thought-out information architecture (IA) can help users find...

Remote UX Workshops: 10 Tips To Be Successful

With a large majority of people working from home since 2021, we have had to find suitable remote solutions. Whether it's for meetings, projects, user research or just a quick catch-up. UX Workshops are now having to be done remotely as well, and design thinking...

Why Personalisation Matters in User Experience?

User experience (UX) activities primarily revolve around enhancing user satisfaction by improving the usability and accessibility for users interacting with physical or digital products.  These activities usually include user research, sketching, interaction...

A Complete Guide to Mobile Responsive Design

Web development has progressed by leaps and bounds since the beginning of the World Wide Web. In the early days, website designers did not need to worry much about how their sites appeared to different clients.  This was because most users would access websites from...

Different Types of Usability Testing Methods

Usability testing involves using different techniques to ensure that users of a product can execute intended tasks efficiently, effectively, and satisfactorily.  In usability testing, prospective users will be recruited to perform tasks typical of a user group in an...