User Experience (UX) includes the customer’s journey as they interact with a product/website. It includes various touchpoints experienced by the customer from their perspective.
UX design, encompasses the entire process- from acquiring a product to creating its design, branding, and usability testing before it reaches the customer’s hands.
UX designers work towards making the customer journey more meaningful and productive.
Check out our collection of user experience in-depth guides, informational blogs, tips, news and latest updates coming straight from the experts in the industry.
A seamless omnichannel user experience allows users to conveniently move across channels without losing their progress. Creating a seamless omnichannel user experience is a vital component in nurturing a successful and wholesome omnichannel user experience. The other...
Omnichannel user experience and UX strategies can be the deciding factor between you and your competitor. You may have a more affordable offering but if your customer values convenience over price, you won't be their first choice. Optimizing the end-to-end user...
Healthcare is more important than ever, it's the main concern on everyone's minds during the Covid-19 pandemic. And as with everything that involves users, user experience is vital. In this article, we will look at the healthcare UX challenges of 2021. Modern...
User experience—online or off—relies on one guiding star: consistency. Consistent user experience is one of the most widely recognized, yet also one of the most fragile, design principles. When you visit an app or website for the first time, a consistent interface...
User experience (UX) is deeply linked to psychology, namely cognitive and behavioural psychology. A better understanding of the psychology behind your users' decisions can help to build more effective and engaging user experiences. Fret not, there's no need for a...