User Experience (UX) includes the customer’s journey as they interact with a product/website. It includes various touchpoints experienced by the customer from their perspective.
UX design, encompasses the entire process- from acquiring a product to creating its design, branding, and usability testing before it reaches the customer’s hands.
UX designers work towards making the customer journey more meaningful and productive.
Check out our collection of user experience in-depth guides, informational blogs, tips, news and latest updates coming straight from the experts in the industry.
User experience, in the digital realm or real life, needs to be consistent. Consistency is the most known and most fragile design principle, but this key principle is often and quite easily breached. Especially when there's an endeavour to be too creative, so much so...
User experience (UX) is deeply linked to psychology, namely cognitive and behavioural psychology. A better understanding of the psychology behind your users' decisions can help to build more effective and engaging user experiences. Fret not, there's no need for a...
You wouldn't just give anyone your wallet, would you? How about someone you trust? This is the same when it comes to sharing financial details, trust is everything for financial technology (fintech). Before your customers decide to use your fintech services, they need...
Fintech has been disrupting the banking industry by redefining new ways of banking as opposed to the old ways of traditional banking. In the 1990s, Bill Gates said: "Banking is necessary, banks are not" and this statement rings even more true this day as evident by...
Have you ever taken a flight somewhere, landed, just to find out your check-in luggage didn't make it? And all you have to wear for your well-earned getaway are the clothes on your back. Or perhaps your flight home has been delayed and you had to pay for another night...
