In fintech, trust isn’t a soft metric. It’s the foundation of adoption, retention, and long-term loyalty. Before users decide to engage with your service, they’re asking a critical question: Can I trust you? Think about it, you wouldn’t hand over your wallet to just...
How Has Customer Experience in Fintech Been Affected by Pandemic?
As much as COVID-19 has created a surge of opportunities for the financial technology (fintech) industry. Like many other industries, the fintech industry has been affected, both positively and negatively. As a result, customer experience has also been affected...
6 Ways to Enhance User Experience with Design Thinking
User experience (UX) is vital, offering customers a pleasant and positive user experience and incentivises them to be a returning customer. One of the ways of improving user experience is for businesses to incorporate design thinking into their product and services...
Card Sorting: Understand Your Users For Better Information Architecture
Have you ever been on a website where you're looking for something, you click on a category but it's not there, so you try a different category. Nope, still can't find it. Most people will give up and leave if they visit a site and can't find what they are looking...
5 Ways to Apply UX to Your AI Project
As Artificial Intelligence (AI) feeds on more data, it grows larger and stronger. AI and machine-learning tools have become more accessible and more prevalent, and various companies are trying to develop innovative, AI-powered products and features to elevate the user...