UI/UX trends are ever-changing and it has evolved even faster to catch up with the surge of digital transformation. The focus on thoughtful user interface and user experience design has been growing, with the aim of creating and developing user-friendly and meaningful...
Gestalt Principles of Design To Improve User Experience
The human brain, 100 billion neurons firing with signals racing across trillions of synapses at 400 km per hour. The brain is a very powerful organ, exceptionally good at managing our daily lives, but at the same time with a powerful imagination, able to fill in the...
The New User Experience Standard in Food Delivery Service in South-East Asia
When the worldwide pandemic was announced by WHO, most countries started to close their borders and restrict the movement of their citizens to curb the spread of the virus. Southeast Asian countries such as Singapore, Malaysia, Indonesia, Vietnam, Thailand,...
UX Design and UI Design – What Is the Difference?
UX and UI are interchangeably used so often that we think they mean the same thing. But there is a difference between these two terms: UX Design and UI Design. By understanding the difference between them, you will be able to build your product with the right design...
UX Guide For Business In 2022
Good UX (User Experience) Design is Good Business. Entering year 2022, the role of UX is still evolving with untapped business potentials. A decade ago, many companies were struggling to deliver good user experience with their digital products. Over the years,...
Error Prevention In UX Design: How Gmail, Google Chrome And Facebook Get It Right
In User Experience (UX) design, the smallest details could make the biggest difference. Let’s discuss how you can utilise the principle of error prevention to create a good user experience. Error Prevention in Your UX Design One of the 10 Usability Heuristics proposed...
E-commerce UX: Lazada’s Revamped Site Design
This article is one of our series of e-commerce websites that we are user testing and reviewing. Lazada trying to close the gap of online and offline shopping. What’s new and what can we learn from? A few months back, Lazada launched a new site in Singapore along with...