User Experience (UX) includes the customer’s journey as they interact with a product/website. It includes various touchpoints experienced by the customer from their perspective.
UX design, encompasses the entire process- from acquiring a product to creating its design, branding, and usability testing before it reaches the customer’s hands.
UX designers work towards making the customer journey more meaningful and productive.
Check out our collection of user experience in-depth guides, informational blogs, tips, news and latest updates coming straight from the experts in the industry.
User experience (UX) activities primarily revolve around enhancing user satisfaction by improving the usability and accessibility for users interacting with physical or digital products. These activities usually include user research, sketching, interaction...
Omnichannel user experience is a series we have been diving into, more specifically, the importance of it and how to create an omnichannel user experience. With the rapid growth of digital products and services, it's pertinent to take a new look at what digital...
User experience is defined as a person's emotions and attitudes when they use a product/system/service. Understanding human behaviour is critical in addressing users' needs and providing them with a good user experience. In this article, we will look at the various...
Meeting users' expectations is a vital endeavour for every company, this is especially true for e-commerce user experience; to create a seamless mobile shopping experience for users. PWC's 2021 Global Consumer Insights Pulse Survey reports that 'mobile shopping is...
Orchestrated omnichannel user experience, the word 'orchestrated' may remind you of an orchestra. To orchestrate something, like a music score or a user experience in our case, is to coordinate it in a way to produce a pleasant effect. Designing a wholesome...
UX consulting is something that you may have heard of before, or perhaps you've come across terms like "UX consultant" or "UI/UX designer". There are various areas of consultancies, from fashion consulting to financial consulting, aimed at giving expert advice in...
A seamless omnichannel user experience allows users to conveniently move across channels without losing their progress. Creating a seamless omnichannel user experience is a vital component in nurturing a successful and wholesome omnichannel user experience. The other...
Omnichannel user experience and UX strategies can be the deciding factor between you and your competitor. You may have a more affordable offering but if your customer values convenience over price, you won't be their first choice. Optimizing the end-to-end user...
Healthcare is more important than ever, it's the main concern on everyone's minds during the Covid-19 pandemic. And as with everything that involves users, user experience is vital. In this article, we will look at the healthcare UX challenges of 2021. Modern...
User experience, in the digital realm or real life, needs to be consistent. Consistency is the most known and most fragile design principle, but this key principle is often and quite easily breached. Especially when there's an endeavour to be too creative, so much so...
