User Experience

User Experience (UX) includes the customer’s journey as they interact with a product/website. It includes various touchpoints experienced by the customer from their perspective. 

UX design, encompasses the entire process- from acquiring a product to creating its design, branding, and usability testing before it reaches the customer’s hands. 

UX designers work towards making the customer journey more meaningful and productive. 

Check out our collection of user experience in-depth guides, informational blogs, tips, news and latest updates coming straight from the experts in the industry.

Why Personalisation Matters in User Experience?

Why Personalisation Matters in User Experience?

User experience (UX) activities primarily revolve around enhancing user satisfaction by improving the usability and accessibility for users interacting with physical or digital products.  These activities usually include user research, sketching, interaction...

Categories

Recent Articles

Generative Research: All You Need To Know

Human-centred research should always be an integral component of any UI/UX design process than isolated from it. Furthermore, human-centred research approaches should always be flexible, allowing appropriateness to be the key determining factor in the selection of...

How To Do A UX Competitor Analysis?

UX competitor analysis is an effective methodology to gain a deeper understanding of one’s products, goals and target market.  It helps UX designers evaluate their competition in order to further improve their products, especially in a fast-paced landscape where many...

Creating Effective UX Personas: Best Practises and Strategies

User personas are one of the most functional UX methods for humanising and understanding target audiences.  They provide UX practitioners with a reference focal point for decision-making throughout the design process, based on the requirements, pain points, and...

What is Empathy Mapping?

Empathy is the psychological ability to emotionally relate to the feelings, experiences and thoughts of others. In the world of user experience (UX) design, an empathic understanding of users is paramount when it comes to designing meaningful and influential...