More often than not, new products like electronic appliances, websites and mobile apps can cause users frustration as they may be tedious to use, lack flexibility, and take attention away from their core purpose. Today’s topic focuses on one of the techniques to...
User interviews and user tests are a vital and fundamental core of UX design, it provides critical insights in guiding and validating the design process. When it comes to participant recruitment, it's so important to recruit properly to make the most of user tests and...
In today’s ultra-competitive technological landscape, software usability is no longer a luxury, but rather a key determinant of productivity and acceptance of mobile and web applications. Since websites and mobile applications have become the backbone of modern...
We have conducted numerous usability testing for various clients and partners over many years, and to this day, we always get asked the same, and very important question: "How many users will be enough for testing?" or "What sample size is enough?" 100% of the time...
Shifting to an e-commerce platform meant a few things for the consumers: a quicker, easier, and often a more affordable shopping experience. Having a solid UX design becomes critical considering that assistance is not readily available like it is in a physical store....
When it comes to introducing ways to measure user experience of your business or if you're trying to raise the maturity of your UX practice, it's good to have a UX measurement plan. You may have arrived at this article after reading about 'Measuring UX Metrics, KPIs...
KPIs (Key Performance Indicators) is a great starting point in understanding how your business measures success; this could be user numbers, retention, growth, revenue, etc. When it comes to measuring UX KPIs, we can look at metrics of quantitative data points in...
Meeting users' expectations is a vital endeavour for every company, this is especially true for e-commerce user experience; to create a seamless mobile shopping experience for users. PWC's 2021 Global Consumer Insights Pulse Survey reports that 'mobile shopping is...
Research Operations (ResearchOps) focuses on measures and processes in supporting researchers for various research stages, which includes planning, conducting research and applying the quality research at scale. ResearchOps is a specialized area that specifically...
The world is slowly (but surely) kicking back into gear again. In recovery from the global pandemic in 2021, we see countries in South East Asia such as Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam introducing a 'new-normal' way of doing things:...
