We have conducted numerous usability testing for various clients and partners over many years, and to this day, we always get asked the same, and very important question: "How many users will be enough for testing?" or "What sample size is enough?" 100% of the time...
Shifting to an e-commerce platform meant a few things for the consumers: a quicker, easier, and often a more affordable shopping experience. Having a solid UX design becomes critical considering that assistance is not readily available like it is in a physical store....
When it comes to introducing ways to measure user experience of your business or if you're trying to raise the maturity of your UX practice, it's good to have a UX measurement plan. You may have arrived at this article after reading about 'Measuring UX Metrics, KPIs...
KPIs (Key Performance Indicators) is a great starting point in understanding how your business measures success; this could be user numbers, retention, growth, revenue, etc. When it comes to measuring UX KPIs, we can look at metrics of quantitative data points in...
Meeting users' expectations is a vital endeavour for every company, this is especially true for e-commerce user experience; to create a seamless mobile shopping experience for users. PWC's 2021 Global Consumer Insights Pulse Survey reports that 'mobile shopping is...
Research Operations (ResearchOps) focuses on measures and processes in supporting researchers for various research stages, which includes planning, conducting research and applying the quality research at scale. ResearchOps is a specialized area that specifically...
The world is slowly (but surely) kicking back into gear again. In recovery from the global pandemic in 2021, we see countries in South East Asia such as Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam introducing a 'new-normal' way of doing things:...
These top 10 usability heuristics for user interface design are general principles that support effective user interaction. User interface design focuses on the users' needs and anticipates what the users might need to do next. This helps to ensure that necessary...
Digital banking falls under the huge umbrella of the fintech ecosystem. In this article, we talked about how fintech has transformed the UX of the financial services industry in 2021. But what does this mean for digital banking? The main services that banks provide...
Continuing our series on digital healthcare, we're now going to look at trends in digital patient experience for the year to come. These trends will be especially helpful in staying on top of and ahead of your competitors. Digital patient experience is increasingly...
