Creating a delightful user experience isn't an easy task to achieve, whether you're new to UX or a seasoned professional that is in need of a refresher, these 12 UX principles will help guide you in designing a great user experience: 1. User-Centric First and...
You wouldn't just give anyone your wallet, would you? How about someone you trust? This is the same when it comes to sharing financial details, trust is everything for financial technology (fintech). Before your customers decide to use your fintech services, they need...
User experience (UX) is vital, offering customers a pleasant and positive user experience and incentivises them to be a returning customer. One of the ways of improving user experience is for businesses to incorporate design thinking into their product and services...
Have you ever been on a website where you're looking for something, you click on a category but it's not there, so you try a different category. Nope, still can't find it. Most people will give up and leave if they visit a site and can't find what they are looking...
As Artificial Intelligence (AI) feeds on more data, it grows larger and stronger. AI and machine-learning tools have become more accessible and more prevalent, and various companies are trying to develop innovative, AI-powered products and features to elevate the user...
Fintech has been disrupting the banking industry by redefining new ways of banking as opposed to the old ways of traditional banking. In the 1990s, Bill Gates said: "Banking is necessary, banks are not" and this statement rings even more true this day as evident by...
Remote Usability Testing has become more popular in 2020 due to the surge of remote work and remote user research. Usability Testing, also known as user testing or UX testing is a research method to evaluate the usability of a product by testing it with real users....
What is Brand UX? Most people can’t differentiate how they feel about a brand from how they feel about the experiences they have with that brand, so in many situations, UX becomes the brand differentiator. It can be part of — or all of — the reason a customer chooses...
We often say that speed is of the essence, and it seems that Google couldn't agree more. Google announced on May 28th 2020, that they have designed a new ranking algorithm that will judge websites based on user experience. This means that if Google's algorithm thinks...
Fintech is a portmanteau of 'Finance' and 'Technology', financial technology has revolutionised the way we do our finances since the 1950s, continues to transform the financial services industry today, and will continue on as technology evolves. A Brief History of...
