User experience (UX) is deeply linked to psychology, namely cognitive and behavioural psychology. A better understanding of the psychology behind your users' decisions can help to build more effective and engaging user experiences. Fret not, there's no need for a...
How to Run Remote User Research
Remote user research is a great solution for getting valuable insights in a quick and easy way, and there is no need to set up a full test lab or rent an expensive external testing facility. Before we go into details on how to run remote user research, let's look at...
12 Principles To Follow For Better User Experience (UX)
Creating a delightful user experience isn't an easy task to achieve, whether you're new to UX or a seasoned professional that is in need of a refresher, these 12 UX principles will help guide you in designing a great user experience: 1. User-Centric First and...
9 Ways To Build Trust With Customers For Fintech Companies
You wouldn't just give anyone your wallet, would you? How about someone you trust? This is the same when it comes to sharing financial details, trust is everything for financial technology (fintech). Before your customers decide to use your fintech services, they need...
6 Ways to Enhance User Experience with Design Thinking
User experience (UX) is vital, offering customers a pleasant and positive user experience and incentivises them to be a returning customer. One of the ways of improving user experience is for businesses to incorporate design thinking into their product and services...
Card Sorting: Understand Your Users For Better Information Architecture
Have you ever been on a website where you're looking for something, you click on a category but it's not there, so you try a different category. Nope, still can't find it. Most people will give up and leave if they visit a site and can't find what they are looking...
5 Ways to Apply UX to Your AI Project
As Artificial Intelligence (AI) feeds on more data, it grows larger and stronger. AI and machine-learning tools have become more accessible and more prevalent, and various companies are trying to develop innovative, AI-powered products and features to elevate the user...
How Fintech UX Is Disrupting Traditional Banking
Fintech has been disrupting the banking industry by redefining new ways of banking as opposed to the old ways of traditional banking. In the 1990s, Bill Gates said: "Banking is necessary, banks are not" and this statement rings even more true this day as evident by...
Best Practices for Remote Usability Testing
Remote Usability Testing has become more popular in 2020 due to the surge of remote work and remote user research. Usability Testing, also known as user testing or UX testing is a research method to evaluate the usability of a product by testing it with real users....
Top 3 Ways to Enhance Brand UX by Personalizing Your Content
What is Brand UX? Most people can’t differentiate how they feel about a brand from how they feel about the experiences they have with that brand, so in many situations, UX becomes the brand differentiator. It can be part of — or all of — the reason a customer chooses...