Recent Articles

Top 8 User Pain Points & Fixes for Better Website User Experience

In this article, we'll look at the top pain points that users commonly face on websites. More importantly, we'll look at how to fix these problems in order to provide a better user experience. Please make use of our tips and recommendations to make improvements to...

The Difference Between UX Writing and Content Strategy

Ads are everywhere these days, going beyond the traditional forms of marketing in billboards, TV & newspaper ads. Almost every website and every social media platform has loud, flashy ads vying for our attention. How do you compete with that? How can your company...

How To: Build & Maintain Your Own Research Panel and Save $$$$

If you have done any user research or UX testing, you will know firsthand how expensive recruitment costs can be. A large chunk of the UX budget is often taken up by the cost of respondent recruitment alone. Considering that, the thought of building your own research...

Keys to Successful Digital Transformation in Healthcare

We've explored the digital transformation of Asia's smart hospitals and digital patient trends for 2021 as part of our digital healthcare series. Now, continuing on this series, we delve into the keys to successful digital transformation in healthcare. In this series,...

What Is Guerrilla Testing and How to Use It?

More often than not, new products like electronic appliances, websites and mobile apps can cause users frustration as they may be tedious to use, lack flexibility, and take attention away from their core purpose.  Today’s topic focuses on one of the techniques to...