Remote Usability Testing has become more popular in 2020 due to the surge of remote work and remote user research. Usability Testing, also known as user testing or UX testing is a research method to evaluate the usability of a product by testing it with real users....
What is Brand UX? Most people can’t differentiate how they feel about a brand from how they feel about the experiences they have with that brand, so in many situations, UX becomes the brand differentiator. It can be part of — or all of — the reason a customer chooses...
We often say that speed is of the essence, and it seems that Google couldn't agree more. Google announced on May 28th 2020, that they have designed a new ranking algorithm that will judge websites based on user experience. This means that if Google's algorithm thinks...
Fintech is a portmanteau of 'Finance' and 'Technology', financial technology has revolutionised the way we do our finances since the 1950s, continues to transform the financial services industry today, and will continue on as technology evolves. A Brief History of...
During the design phase, one of the very first decisions to make is on the colour scheme for the UX. Putting aside the company's colour and branding guidelines, it's a decision between the light or dark side. What is Dark Mode UX? Is it really suitable for your...
Getting the right respondents for your market research or user experience research (UXR) makes all the difference, and in South East Asian countries such as Singapore, Malaysia, Indonesia, Vietnam, Thailand, Hong Kong and Philippines, respondent recruitment can be...
It's vital to undertake user research before the design phase of any project so that proper informed decisions can be made. User research should be the core, it's critical to the success of any project - whether it's for an internal project, an external client, or...
Remote Moderated Usability Testing is a great way to get quick valuable insights without having to set up a full test lab or rent an expensive external testing facility. Even though it's a convenient way of conducting research, careful preparation must be done to...
When the worldwide pandemic was announced by WHO, most countries started to close their borders and restrict the movement of their citizens to curb the spread of the virus. Southeast Asian countries such as Singapore, Malaysia, Indonesia, Vietnam, Thailand,...
UX and UI are interchangeably used so often that we think they mean the same thing. But there is a difference between these two terms: UX Design and UI Design. By understanding the difference between them, you will be able to build your product with the right design...
