UX Guide
How to Keep In-Person UX Research Safe?

The world is slowly (but surely) kicking back into gear again. In recovery from the global pandemic in 2021, we see countries in South East Asia such as Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam introducing a 'new-normal' way of doing things:...

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What is Data Analytics – Explained

We are in the 21st century, where data analytics is one of the most popular terminologies and is used nonchalantly across industries.  It is because a lot of decision-making has shifted from gut-based and impromptu to data-backed. It not only includes designing but...

UX Methods & Tools in Asia Survey

Ever wonder what are the research or design tools available in the market that could benefit your career in the UX industry? Yet, when you try to look around, you’re just bombarded with… So many tools, and so little time to explore. Fret not, we’ve got you covered!...

What is User Experience- A Complete Guide

Any business should aim to create products that people will love to use. To achieve this, it’s important to extensively understand customers’ problems, frustrations, and expectations. User experience has slowly transformed over the last decade from a customer-centric...

Evaluative Research: Definition, Methods, and Types of Application

Research is mission-critical to solving navigation challenges in the UX and product design world. In fact, user research helps UX designers to better understand the users beyond their own internal assumptions.  Therefore, enabling designers to put themselves in users’...