UX Blog – UX is our DNA 🧬
UX Research: Case Studies. Guides. Reviews. Tips. & More.
Featured Articles
UX Guide For Business In 2025
UX Design Conference Events in Asia (Updated: 2025)
Ecommerce UX Tips + Southeast Asian Case Studies
Recent Articles
12 Principles To Follow For Better User Experience (UX)
Creating a delightful user experience isn't an easy task to achieve, whether you're new to UX or a seasoned professional that is in need of a refresher, these 12 UX principles...
9 Ways To Build Trust With Customers For Fintech Companies
You wouldn't just give anyone your wallet, would you? How about someone you trust? This is the same when it comes to sharing financial details, trust is everything for financial...
How Has Customer Experience in Fintech Been Affected by Pandemic?
As much as COVID-19 has created a surge of opportunities for the financial technology (fintech) industry. Like many other industries, the fintech industry has been affected, both...
6 Ways to Enhance User Experience with Design Thinking
User experience (UX) is vital, offering customers a pleasant and positive user experience and incentivises them to be a returning customer. One of the ways of improving user...
Card Sorting: Understand Your Users For Better Information Architecture
Have you ever been on a website where you're looking for something, you click on a category but it's not there, so you try a different category. Nope, still can't find it. Most...