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UX Research: Case Studies. Guides. Reviews. Tips. & More.
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Recent Articles
How We Ran UX Research with Malaysia’s Underserved Communities
Learn how UX research with underserved communities in Malaysia challenged traditional methods—and what it takes to do it right.
Creating Trust Online: How UX Research Helps Banks Win Skeptical Users in Southeast Asia
Creating trust online is vital in digital banking UX. Learn how Southeast Asian banks are using UX research to earn user confidence and close the trust gap.
Storytelling with Data: Lessons from Election Night Visuals
Make your data impossible to ignore with these 6 visual techniques inspired by election night reporting. Storytelling with data gets visual!
AI in UX Research: What It’s Like Using Gemini In A User Interview Study
Explore how a UX researcher uses AI across UX research phases, from planning to analysis. Get real prompts, practical tips, and learn what works (and what doesn’t).
How UX Research Is Reshaping Digital Banking Strategies in 2025
UX research is reshaping global and Southeast Asian banking, from AI-driven personalization to trust-first design—see how strategy and usability converge in 2025.