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UX Research: Case Studies. Guides. Reviews. Tips. & More.
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Recent Articles
AI in UX Research: What It’s Like Using Gemini In A User Interview Study
Explore how a UX researcher uses AI across UX research phases, from planning to analysis. Get real prompts, practical tips, and learn what works (and what doesn’t).
How UX Research Is Reshaping Digital Banking Strategies in 2025
UX research is reshaping global and Southeast Asian banking, from AI-driven personalization to trust-first design—see how strategy and usability converge in 2025.
UX Research Challenges You Can’t Ignore
UX research gets tricky when trust, privacy, and planning collide. Here’s what we’ve learned from real projects—and how you can overcome the same hurdles.
Limitations of Generative AI in UX and How to Overcome Them
AI is reshaping UX research, but where does it fall short? Discover the limitations of generative AI, its strengths and how to balance it with human expertise for better insights.
The Future of AI in UX: Trends Shaping Digital Experiences in 2025
AI is transforming UX, from hyper-personalization to anticipatory design. Discover the biggest AI-driven UX trends of 2025 and how they’re shaping digital experiences across industries.