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Ecommerce UX Tips + Southeast Asian Case Studies
Recent Articles
How To Do A UX Competitor Analysis?
UX competitor analysis is an effective methodology to gain a deeper understanding of one’s products, goals and target market. It helps UX designers evaluate their competition in order to further improve their products, especially in a fast-paced landscape where many...
Creating Effective UX Personas: Best Practises and Strategies
User personas are one of the most functional UX methods for humanising and understanding target audiences. They provide UX practitioners with a reference focal point for decision-making throughout the design process, based on the requirements, pain points, and...
What is Empathy Mapping?
Empathy is the psychological ability to emotionally relate to the feelings, experiences and thoughts of others. In the world of user experience (UX) design, an empathic understanding of users is paramount when it comes to designing meaningful and influential...
The Importance of Accessibility in UX Design
Accessibility is increasingly coming to the forefront as a central element of user-centred design. It is no longer enough to simply create a visually stunning website or application. Rather, UX designers must consider the needs of all users, including those with...
How Will AI Impact UX Design?
Technology is advancing at a fast rate, exemplified by the advent of artificial intelligence (AI) and machine learning algorithms that are evolving to understand and interpret the most complex of natural processes. In fact, AI is arguably the hottest topic in UX...
UX Audit: All You Need To Know
In today’s dynamic and fast-paced technology landscape, it’s exceedingly challenging to maintain UI/UX design consistency, especially with multiple teams working on the same product. Fortunately, in a manner akin to financial audits, UX audits allow design teams to...
The Role of User Needs Assessment in Creating User-Centred Designs
Creating user-centred design is vital in UX/UI development because it ensures that the end product is intuitive, and meets the needs and expectations of the target audience. In practice, a user-centred design approach revolves around iteratively gathering feedback...
UX Research Strategies + SEA Case Studies
In today's digital age, user experience (UX) plays a pivotal role in shaping the success of products and services. To create exceptional user experiences, businesses must gain deep insights into their target audience's needs, preferences, and behaviours. UX design...
The Role of ChatGPT in UX Research and Design: An Assistant, a Threat, or Both? (Part 2)
The impressive capabilities of ChatGPT, as detailed in our previous article, does not stop at assisting with UX research. Many UX designers have also begun to make use of ChatGPT in their daily tasks. While some view ChatGPT as a powerful tool that can enhance the...